smacorn
Head Of Growth
I’m a growth marketing exec with a knack for driving user acquisition and revenue in fast-paced startups. I’ve worked across various channels and industries, focusing on early-stage businesses where quick decisions and pivots are the norm. My superpower is making a big impact with limited resources, efficiently structuring marketing spend to maximize testing and learnings. I thrive in the dual role of coach and player, seamlessly switching between strategy, execution, and delegation. I've spent the last year growing DIMO, a DePIN protocol with a B2C app and device, 10x from less than 8k users to over 80k. Web3 is ready for broad consumer adoption, and while it has its own culture and community, the core principles of marketing still apply. My extensive web2 background positions me to make a significant impact by bridging the foundational marketing strategies of web2 with the innovative approaches needed in web3. I'm eager to bring my skills and insights to a dynamic team ready to scale.
Experience: 11 years
Yearly salary: $200,000
Hourly rate: $175
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Head of Growth
Digital Infrastructure/DIMO – Web3 mobility protocol and consumer auto products 2023 - 2024
Lead 3 person internal team and external agencies to support DIMO developer ecosystem, DIMO Mobile app, Marketplace partners, and $3MM annual Shopify E-commerce business. Plan organic and paid strategy across channels including Discord, Twitter, Reddit, Affiliate, Meta, Google, Partner, and Events, growing user base 10x to 80,000 cars connected and minted on chain. Complete GTM for web2 and web3 partnerships, hardware, and app features, including the 2023 launch of DIMO Macaron, a consumer device on the Helium network, which sold out in 3 months. Organize digital and IRL community initiatives including a new Discord Quest program, Messari Mainnet panel with 100 attendees, CES booth and side event, and ETH Denver main hall booth. Oversaw DriveDIMO.com website redesign/rebrand and addition of cookieless conversion tracking for 3rd party attribution as well as wallet based retargeting for onchain actions.
VP of Performance
Sugarbear – Beauty and wellness vitamin brand 2022 - 2023
Led internal team and agencies to support $9MM annual Shopify E-commerce business and plan $250k monthly media budget across channels (FB, Instagram, Snapchat, Tik Tok, Google, Affiliate). Upgraded data and analytics practices by launching Rockerbox attribution platform, Funnel.io automated reporting, and conversion tracking. Evaluated and onboarded agency partner to begin targeting Spanish-language markets on Facebook and Google, leading to 50% YoY increase in revenue from Spanish-language site. Implemented process to facilitate cross-departmental collaboration and consistency for new product launches and logo redesign. Created 2023 department budget and forecast approved by CEO, CFO, and Board.
Head of Growth
Playbook – Personal finance app 2021 - 2022
Launched multi-channel user growth strategy, acquiring over 30,000 users in the first year with $50k+ monthly budget primarily through paid social (FB, Instagram, Tik Tok). Planned content and lifecycle marketing including weekly newsletter and organic social media. Performed regular testing of ad creative, landing pages, and acquisition flows, working with dev team.
Director, User Acquisition
Tandem Capital (Studio) – Lab and consulting arm of consumer-tech-focused VC firm 2017 - 2017
Developed and executed market launch and user research plans for new products and services. Served as main point of contact for clients and project-managed milestones with internal team. Used test brands and landing pages to provide live market feedback on product values, consumer interest, and key metric forecasts to external clients and portfolio companies.
Marketing Acquisition Lead
CareZone, Inc. – 200-person mobile healthcare technology for the chronically ill 2017 - 2017
Managed $700k monthly marketing budget across Mobile Social, Search, and Display platforms. Collaborated daily with product team to plan and prioritize new experiment and product feature builds. Led weekly cross-functional meetings presenting KPIs and tests to CEO and senior management. Launched new acquisition strategy targeting users via a web sign up, reducing CAC by over 30%.
Owner
Suvvia Marketing – Independent marketing consulting 2017 - 2020
Managed strategy, testing, and execution of on- and offline channel user acquisition, retention, and customer service for multiple clients from seed stage to Fortune 500.
Executive Director, Director, Marketing Manager
ScriptRelief, LLC – Joint venture between Loeb.nyc and UHG valued at $1+ billion 2010 - 2015
Grew from Individual Contributor generating 60% of company’s first year revenue to managing 6 person Traditional Marketing team, $30 million annual budget, and over $70 million annual revenue. Managed vendors to execute monthly direct mail campaigns reaching an average of 3.5 million households and led partnerships to establish “off-market” data sources and co-branded opportunities. Took over Digital Marketing team and reduced division CPA by 50% by reallocating budget, updating projection curves, and shifting to new LTV based profitability model. Recruited new leadership for Digital Marketing team and replaced SEM agency following a comprehensive review of staff, vendors, products, and systems. Directed build of campaign management system, predictive modeling tool, and mobile app.
Assistant Program Manager
MBI INC.- PCS STAMPS & COINS - $300 million consumer goods company 2009 - 2010
Managed product development, marketing, and operations for over 50 products, grossing $5 million per fiscal year.
Skills
digital-marketing
email-marketing
growth-marketing
head-of-marketing
influencer-marketing
marketing
english
italian