smagas

Directed a global PR strategy that directly supported the exchange's growth to a Top-7 spot trading venue on CMC. Secured high-impact placements in Forbes, CNBC, and Business Insider to build market trust and drive brand visibility in a hyper-competitive environment. Developed and executed executive communications and news-driven campaigns that positioned MEXC leadership as key voices in the crypto landscape.

Architected and executed a global PR strategy that secured 2,400+ media placements (Bloomberg, Forbes, Reuters), supporting the company's growth to become the #1 derivatives exchange by volume on CMC. Launched an executive positioning program for the Managing Director, securing regular appearances on CNBC Crypto World and establishing them as a go-to industry expert. Drove targeted media campaigns and reputation management initiatives that directly reinforced Bitget's market leadership narrative.

Led high-stakes crisis communications during the FTX collapse. Developed and executed a rapid- response media strategy to counter FUD across Tier-1 outlets, successfully reaffirming KuCoin's stability and preventing a user bank run. Directed the PR strategy that supported KuCoin's growth from a Top-10 to a Top-3 global exchange, securing 1,600+ placements in outlets like Bloomberg, Reuters, and TechCrunch. Established the CEO as a trusted industry voice during extreme market volatility by creating a targeted thought leadership platform, significantly strengthening public trust.