smiliu
Senior Data Analytics Engineer
With over 7 years of experience in digital marketing as a data engineer, I specialize in data modeling, cloud-based data solutions, and analytics tools like SQL, BigQuery, and Looker. I excel at managing production-scale datasets, resolving tracking issues, and optimizing workflows, delivering operational efficiencies and actionable business insights. In addition to my roles, I have excelled in freelance projects, delivering innovative solutions while continuously honing my skills.
Experience: 8 years
Yearly salary: $0
Hourly rate: $0
Nationality: 🇹🇼 Taiwan
Residency: 🇹🇼 Taiwan
Experience
Staff Data Analytics Engineer / Senior Data Engineer
Vpon 2021 - 2024
Led client implementations of GA4 tracking solutions, earning product certifications from GTM and GDS partners. Conducted internal training on GA and GTM fundamentals, boosting team expertise and efficiency. Optimized data workflows with dbt Cloud, achieving significant productivity gains. Developed an audit tool to ensure GA4 implementation integrity. Pioneered server-side tracking to improve governance, compliance, data quality, and user experience.
Data Engineer
OneAD 2019 - 2021
Engineered an article recommendation system for online media, achieving a 20% improvement in click-through rates. Conducted staff training on Google Analytics and Google Tag Manager fundamentals. Designed and implemented ETL process flows using PySpark. Researched Monte Carlo methods and community detection to optimize advertising strategies.
Data Analyst
urAD 2017 - 2019
Assisted over 100 clients in tracking advertising websites, including Facebook Pixel, Google Ads, Bing Ads, Yahoo Gemini, and Line Ads. Utilized Google Analytics to measure ad performance and provide strategic recommendations for website optimization. Streamlined daily reporting processes, reducing the media department's workload by 30%. Analyzed approximately 20 million ad creatives, offering data-driven suggestions for ad delivery. Applied for two technology patents.
Skills
data-viz
docker
gcp
python
sql
english
chinese-mandarin