smoreilly

Senior Content And Creative Leader

I'm a creative and content marketing leader with a proven track record for designing and implementing winning and profitable strategies for national and global brands.

I've worked agency-side and client-side. Start-ups and large corporations.B2B and B2C across numerous industries. And I've created content for pretty much every channel online and offline, above-the-line and below-the-line.

​My resume will tell you part of my story. I'd love you fill you in on the rest. Oh, and don't let my name scare you - it's pronounced “Shi-VAWN”.


Experience: 11 years

Yearly salary: $170,000

Hourly rate: $75

Nationality: 🇨🇦 Canada

Residency: 🇨🇦 Canada


Experience

content director
RouteThis
2022 - 2023
Development of global content and social strategies, as well as new content assets in a variety of formats. Ensured content was optimized for SEO and aligned with the customer journey to help attract, nurture and convert leads through the marketing and sales funnel.
content director
Brainrider
2019 - 2022
Built content team from the ground up. Responsible for strategy, planning and development of insight-driven, multi-media B2B content to help attract, nurture, acquire and retain customers for global clients. Instigated operational improvements, including onboarding processes, manager training, timesheet efficiencies and resourcing.
content director
Sonnet Insurance
2015 - 2018
Created content team from scratch, including all processes for planning, quality assurance and approvals. Oversaw all content initiatives across multiple platforms and formats to drive engagement, capture leads, incent purchase and retention.
content manager
Northbridge Insurance
2013 - 2015
creative director
Untamed Creative
2011 - 2013
creative manager
Capital One Canada
2006 - 2011

Skills

content-marketing
content-writer
copywriting
creative-director
strategy
marketing
english