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Led a team of 2 to develop and implement a comprehensive user research plan for an edtech product, leading to 10% reduction in user churn rate. Carried out usability testing sessions and user interviews, identifying key pain points and areas for improvement. Utilized data and feedback analysis to inform design decisions, leading to 10% increase in user preservation and 15% decrease in user errors.

Designed for a Web3 social-fi platform used for community management and engagement. Enhanced 30% more design consistency across multiple platforms by developing and implementing a new style guide and design system. Conducted extensive usability testing and user research, yielding 15% enhancement in user retention and 10% boost in user satisfaction. As a solo designer, played a crucial role in Gamic's financial growth, helping the company raise $1.8 million in investment and boosting investor confidence.

Led a team of 2 to develop and implement a comprehensive user research plan, leading to 10% reduction in user churn rate. Carried out usability testing sessions and user interviews, identifying key pain points and areas for improvement. Utilized data and feedback analysis to inform design decisions, leading to 65% increase in user preservation and 15% decrease in user errors.

Collaborated with a team of 4 product designers to conceptualize and design user control dashboards, optimizing the collaborative experience for three target audiences. Developed a visual style guide for consistency across user interfaces. Iterated user journeys, streamlining task processes, and increasing success rates by over 40% to ensure smoother navigation and heightened efficiency for users. maintaining consistency and quality throughout the design process.