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TUMY HEALTH & WELLBEING MAY 2023 - DATE POSITION: CO-FOUNDER/BDD Transforming a personalised consultancy service into a national home testing solution for gut health and overall well-being, we have successfully delivered tests and consultations to over 700 patients, boasting a 99% success rate and excellent reviews. Our vision is to evolve this service into a semi automated process using remote testing and AI technology, empowering patients to seamlessly transition to a healthier life. Constructed the business plan and financial models, established GTM model for both retail and corporate customers with a sales and people plan to support the growth over the first 3 years. Designed and wrote innovation funding documents to raise public funds for both establishing the brand and development of the AI application.

H2O GROUP WEB 3.0 SEP 2019 - SEP 2022 POSITION: STRATEGY OFFICER/BDD Web 3.0 Consulting Service: The Web 3.0 Consulting Service was dedicated to guiding Web 2.0 clients through the transition into the Web 3.0 space. By leveraging the power of blockchain, Smart Contracts Layer1s, decentralised exchanges (DEX), marketplaces, and NFTs, we help businesses harness the full potential of these cutting-edge technologies. Projects and Collaborations: NFT Marketplace for a UK Fashion Brand: We were commissioned by a mid-tier UK fashion brand to design and build a Web 3.0 NFT marketplace. This innovative platform is set to revolutionise the secondary market of fashion by ensuring authenticity and advocacy through the use of NFTs. Consulting for Historic Brands: We provided expert advice to brand development companies on launching NFTs for iconic brands like Beano and Fuzzballs, helping them embrace the digital age and engage with a new generation of fans. Partnership with Binance Labs China: In collaboration with Binance Labs China, we identified and recruited European blockchain entrepreneurs and startups. Our goal is to expand the blockchain ecosystem and create impactful decentralised applications that enhance the crypto space. NFT Launches with Elite Talent: We worked alongside elite talent management companies and award-winning music artists to design and launch NFTs as fan tokens. These tokens drive utility and adoption within a decentralised economy, allowing both fans and creators to benefit from the success of the collections. Consultation for Web 3.0 Angel Investors: Our team provided strategic consulting for angel investors in the Web 3.0 space, focusing on DePIN (Decentralised Physical Infrastructure Networks) and NFT gaming, ensuring informed investment decisions in emerging markets. Marketing and Sponsorship for a Play-to-Earn Game: We delivered comprehensive marketing and sponsorship consulting to promote a revolutionary, free play-and-earn game built on the Binance Smart Chain (BSC). Our efforts aimed to reshape player-owned economies by emphasising gameplay and storytelling. Key activities included conference and panel appearances, elite events like the F1 Monaco Grand Prix, and promoting the game and token launch in partnership with Binance Labs.

EXECUTIVE SUMMARY With over 25 years of experience as an award-winning entrepreneur, I have had the privilege of working with and being mentored by some of the UK's top entrepreneurs. I have successfully guided start-up organisations through dynamic growth, implemented proactive sales strategies, and built teams committed to success. As a results-driven, ambitious, and motivated leader, I excel in engaging and developing high-performing teams that are purpose-driven and dedicated to achieving the company’s goals and vision. POSITION: PRINCIPLE & LEAD CONSULTANT Leading a business service and consultancy practice for various small to medium-sized businesses, I specialise in projects focused on design, planning, and growth strategies. My expertise lies in transforming business visions into actionable plans that drive sustainable development and success.