songping

Design and lead the marketing strategy in collaboration with the Head of EcoGrowth and the Head of Development. Refine Neo’s brand identity and lead the development of Neo X's narrative, ensuring consistent messaging across all channels and aligning with the protocol’s vision and mission. Manage campaigns and projects across marketing to ensure they are prioritized, on track, and delivered on time. Design and execute the event sponsorship and participation strategy in global and regional markets. Select and work with regional agencies and carry out Go-to market strategy, review their performance and provide feedback.

Oversee campaigns across marketing and external partners to ensure they are prioritized, on track, and delivered on time. Improved team productivity by {20%} by structuring workflows and mentoring {3} new staff. Maintain the relationship with tier 1 Chinese media outlets and grow connections with Korean, Japanese, Vietnamese etc markets.

within the blockchain community. Select, prioritize and foster business relationship with blockchain media outlets and KOLs. Work with in house content manager and external PR agencies to format content and delivery coherent messages.

Plan and execute IRL events to increase the brand awareness of Neo, grow the local communities and strengthen the community cohesion, including Neo's 2nd DevCon in Seattle (2 days, 20+ sponsors, 400+ppl) and Neo's 1st Community Assembly in Shanghai (7 days, 30+ community leaders). Operate Neo's social media accounts across X, Facebook, Linked in. Work with regional community managers and facilitate the communication vibe across WeChat group, Reddit and Discord. Identify emerging community enthusiasts and bring them on board as new community managers.

Draft proposals, support contract negotiations, and manage client expectations through effective communication. Oversee project aspects, including staffing, budgeting, scheduling, communications, and ensuring high-quality deliverables. Coordinate project communication and collaboration between local clients and Gensler’s global offices (USA, UK, etc.) as needed. Manage project risks and respond promptly to unexpected changes, adapting plans as necessary.

Support project managers and facilitate the communication with external partners including but not limited to business development, documentation, translation, report generation, emergency response, etc.