sookhui

As an accomplished Marketing Manager with extensive experience in the Web3, gaming, and blockchain sectors, I have a proven track record of driving impactful marketing strategies and elevating brand presence. Currently leading marketing initiatives at Affyn Pte Ltd, I had worked closely with C-level executives to devise and implement high-impact marketing strategies that resonate with target audiences and deliver measurable results.

During my role, I have spearheaded the planning and execution of comprehensive marketing campaigns, including the highly successful ‘Play 2 Airdrops’ campaign, which achieved a remarkable 4,388% growth in Affyn users. This strategic approach also resulted in a 280% increase in social media followers, adding 200,000 organic followers to the company’s primary platform.

I have also directed large-scale events such as ‘Web 3.0 | Art Meets Metaverse,’ showcasing their expertise in event planning, vendor management, and content development. With my ability to cultivate strategic relationships with Key Opinion Leaders (KOLs) and influencers has significantly enhanced brand visibility and engagement.

Previously, I served as a Marketing Manager at NELO Metaverse, where I developed go-to-market strategies and managed cross-functional teams to execute successful product launches. I also bring experience from my time at Coinstore Exchange, where I drove digital content creation and achieved a 332% increase in social media reach.

With a collaborative mindset, strong analytical skills, and a passion for innovative marketing, I continues to push the boundaries of what’s possible in digital and community-driven marketing.