sophiekirsch

Marketing Manager And Creative Strategist

Hi There,

With a background in theatre, entrepreneurship, and digital marketing and over 7 years of experience shaping brand narratives across industries, I bring both creative instinct and strategic execution to every project I take on.

I began my career as a professionally trained actor, earning my BA (Hons) in Theatre and Performance from the University of Cape Town. Working internationally in performance laid the foundation for my understanding of character, voice, and audience connection, skills I’ve translated directly into brand storytelling, campaign creation, and digital content strategy.

In 2019, I founded Siroop, a zero-waste organic tonic brand inspired by my travels. From product development to e-commerce and retail distribution, I handled every aspect of the brand and grew it into a sustainable business, later joining the Future Females Business Accelerator. That program sparked my interest in digital entrepreneurship and led me into blockchain, Web3, and marketing strategy.

Since then, I’ve contributed to fast-growth startups and international agencies, including roles at Matriarch, where I supported campaigns with multimillion-rand outcomes; Partage, a shared NFT utility platform I co-founded that was selected as a finalist in the 2023 NEAR Hackathon; and chloédigital, where I ghostwrote and shape content for some of the world’s top lifestyle influencers. Most recently, I helped lead the English-language content strategy and digital rollout for Successful Eating, a psychology-based online course originally built for a Danish market.

What ties all of this together is my belief in the power of storytelling, whether it’s for a founder pitch, a product page, or an Instagram caption. I’m equally comfortable leading strategy and executing copy, and I’m always looking for roles that stretch my skills while aligning with meaningful, creative work.

I’d be excited to bring this energy to any team. I’m available immediately and fully remote-ready. Thank you for your time and consideration. I look forward to the possibility of collaborating.

Warm regards,

Sophie Kirsch


Experience: 3 years

Yearly salary: $54,000

Hourly rate: $0

Nationality: 🇿🇦 South Africa

Residency: 🇿🇦 South Africa


Experience

Marketing Manager
Ditto
2023 - 2024
- Marketing (LinkedIn, Facebook, Instagram, TikTok, Instore, PR) - Graphic Design (Canva, Figma, Affinity) - Brand Strategy and Monthly Campaigns - Copywriting and SEO - Social Media Design, Marketing and Management Oh Oat and their cafe, ditto, acquired my services to help boost their marketing department. One of our great successes was partnering with multiple local brands, product development and innovation and increasing their SM following with greater follower retention p/m.
Marketing Coordinator
Matriarch
2022 - 2023
- Experiential Marketing Management - Content Creation (LinkedIn, Facebook, Instagram, TikTok, Web, Blogs) - Brand Consulting, Creative Strategy, PR and Influencer Campaigns and Photography - Copywriting - Project Management - Client Liaison - AI Prompting In my time working here my contributing efforts, alongside our Creative Strategist for 2023 has resulted in a 572% new follower growth, 91.6% growth in page views and contract-winning campaign designs worth R2million+ in January alone which includes experiential marketing mechanics, influencers and events.

Skills

ai
copywriting
customer-support
design
ecommerce
product-manager
project-manager
seo
marketing
english