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Led brand identity development together with co-founder, defining visual language, narrative positioning, and overall identity architecture. Produced pitch deck and landing page serving as primary project representation to investors, partners, and early users. Shaped project's tone of voice and communication strategy, establishing what the project says and how it speaks across all channels. Built social media presence from zero: set up channels, developed content strategy aligned with technical positioning, and executed it consistently.

Improved product positioning by identifying market gaps and proposing new service offerings, unlocking additional customer acquisition channels. Enhanced marketing strategy with new engagement mechanics to increase reach and improve user retention. Contributed to product development by conceptualizing and leading the creation of a Telegram referral bot and landing for the ecosystem.

Driving long-term marketing and product strategies to grow protocols and strengthen key performance metrics. Building and managing social media presence across multiple platforms, including content planning and community-driven activities. Advising on product positioning in media and designing user incentive programs to boost adoption and engagement.

Advised a broad range of blockchain, fintech, and IT startups, focusing on improving key performance metrics and achieving investor readiness. Produced professional documentation including step-by-step marketing roadmaps, whitepapers, and investor pitch decks, tailored to project needs. Designed tokenomics models from scratch, conducted in-depth reviews of existing models, and delivered actionable improvements with clear validation frameworks.

Held negotiations with numerous early-stage blockchain, fintech, and IT startups, selecting the most promising projects for incubation and market entry support. Conducted comprehensive competitor research and comparative market analysis, shaping effective go-to-market strategies that aligned with industry benchmarks. Validated projects through a proprietary scoring model of 30+ metrics, covering aspects from market demand and product feasibility to team strength and community engagement. Supported incubation of startups at the MVP stage, providing hands-on assistance with tokenomics design, product positioning, fundraising, and go-to-market strategy development.

Designed and executed a comprehensive content plan across multiple platforms, with continuous optimization to boost engagement. Led large-scale marketing campaigns within Telegram, emphasizing the product’s unique strengths to increase brand awareness and market mindshare — achieved 10,000+ followers from zero. Developed and executed business development initiatives through collaborations with NFT collections, SaaS projects, and other partners, expanding reach and credibility within the web3 space. Built a conversion funnel from social media into a gated subscription-based Discord server, reaching 300+ paying members at peak. Generated over $40,000 in monthly recurring revenue, positioning the community as a sustainable, high-value product.