stalimirov

As Creative Director at Nexo, I brought a creative mindset to the world of crypto and finances, expanding our global presence. I led the Content and Design teams to elevate the brand's visual identity and tone of voice, while spearheading brand awareness and go-to-market campaigns across social media, direct communication, and paid advertising. Joining during the 2022 market crash, I played a crucial role in crafting crisis communication strategies. I pushed to shift the narrative to focus on Nexo's strong fundamentals, emphasizing our robust business model and superior risk management. This approach ultimately distinguished Nexo from competitors like Celsius, BlockFi, and FTX, reinforcing our position as a stable and trustworthy player in the digital asset space.

Under my leadership, DNA Sofia maintained its position as one of the leading advertising agencies in the market, achieving significant growth in revenue (its best financial year), client portfolio, and team size. My responsibilities included developing and implementing short to mid-term business strategies, forecasting revenues and managing financial performance, fostering and maintaining high-level professional partnerships, and leading and mentoring teams to deliver exceptional client results. I left the company and the advertising industry in pursuit of bigger challenges with global impact.

I was leading the creative team in delivering innovative, out-of-the-box solutions for our clients. Key achievements included developing and implementing a groundbreaking brand strategy for METRO Cash & Carry, resulting in increased brand affinity and revenue growth for four consecutive years, and establishing a long-lasting partnership with Raiffeisenbank, consistently positioning them as the most innovative brand in the banking sector. I also developed creative strategies and executed campaigns across various industries for brands such as IQOS, HP, Piraeus Bank, Efbet - the leading betting operator in Bulgaria, and many others.

At iNTOiT, I focused on expanding the agency's creative potential. My role encompassed pitching ideas and developing large-scale advertising campaigns from concept to execution. Key achievements included winning 2 Effie awards for creative excellence and brand effectiveness, establishing and maintaining fruitful, long-term partnerships with numerous brands under Ficosota, and developing and executing multiple successful local campaigns for MARS brands.

At PRO.BG, part of CME, I gained crucial expertise in broadcasting, creating content and fostering cross-team collaboration. This experience in content creation and strategic communication laid the foundation for my future career in marketing and creative direction.

As a Creative Lead at TBWA\Sofia, part of the global Omnicom Group, I worked on creative strategies for international brands including BMW, Nissan, Mars, Henkel, UNIQA, and Pepsi. Key achievements included garnering 5 awards and multiple nominations from FARA Bulgaria and winning 2 international awards for innovative CSR campaigns.