subzi

- Architected the entire brand system — identity, motion language and designs — enabling consistent assets within a week of onboarding. - Produced a weekly cadence of video and static social campaigns, growing the platform's Twitter/X community. - Contributed to trading interface UI, ensuring visual system translated coherently from marketing to app. - Simultaneously delivered marketing design for Stader Labs' core staking protocol along with Cabbage.

- Overhauled visual design language and built a repeatable system for video and static posts, eliminating inconsistency across all channels. - Rebuilt pitch and ecosystem decks from scratch, improving visual credibility for a protocol serving ApeChain and major ZK rollup clients.

- Delivered brand identities and websites for 2–3 ecosystem sub-products end-to-end, including mascot design — each shipped within tight timelines. - Created website along with UX for complex eco-systems and translating concepts visually for easy understanding.

- Led full brand redesign — identity, packaging, website and social — resulting in a retail listing with Costco and other wholesalers, a milestone that did not exist before the visual overhaul. Also helped consumers relate to and buy the product. - Directed and produced a brand photoshoot end-to-end; imagery became the primary marketing asset, measurably improving relatability and social engagement. - Managed external agencies as sole in-house lead, briefing and approving all output to maintain visual consistency across every channel.

- Led design output for multiple brands under the agency. Planned and designed digital campaigns as primary creative lead for multiple high-end brands. - Delivered multiple client-facing brand and campaign assets within a 4-month contract engagement.

- Built and maintained Biconomy's brand identity and visual system across all marketing channels as the protocol scaled its developer community. - Designed NFT collections for the ecosystem — owning concept, art direction and asset production end-to-end. - Designed multiple onboarding platforms for inhouse explorations. - Designed official brand merchandise consisting of 18 products end-to-end and managed the logistics of production and shipping to each team member. - Led social media design and campaigns for Hyphen, communicating complex Web3 infrastructure to a crypto-native audience. - Designed official decks for multiple usecases.

- Contributed to 7–8+ end-to-end client projects in 12 months across the studio's full digital and physical service offering including branding, social media, videos, brochures, UI/UX and Space design. - Gained hands-on commercial experience in Product design, UI/UX, AR/VR filter production and 3D design — directly informing subsequent Web3 and immersive work.

- Operated within a 20+ person design team producing high-volume campaigns across major national and global brand accounts. - Delivered design for Amazon Prime Video and Prime Audio — fast-paced campaigns demanding brand precision across multiple formats simultaneously. - Worked across radically different brand voices — Nickelodeon to Budweiser — building strong brand adaptability and design systems thinking.