sukis

Provide the right analytics, metrics, and reports to enable Procurement Teams to deliver functional targets. Identify trends from data and use that information to recommend/implement cost or efficiency savings opportunities, aligning global sourcing strategy across the EMEA and Greater China regional teams. Support the vendor bidding process and analyze data to determine optimal outcomes for business needs. Identify Supply Chain Systematic issues and recommend process improvements.

Assisted with the digital transformation for a locally listed dairy company, screening the current advanced benchmarks and aligning them with international standards. Drafted an emerging market entry strategy for a multinational consumer electronics company to assess the feasibility of global market expansion. Conducted in-depth research on market conditions of key emerging consumer segments and analyzed competitive dynamics across regions to identify the optimal mix of products, target geographies, and initiative prioritization. Conducted commercial due diligence for a multinational German HVAC supplier, analyzed strategic fit, selected strategic acquisition targets, and produced an action list.

Built strategic Go-To-Market initiatives while rotating between Product, Marketing, and Financial & Legal teams. Executed competitor analytics, crafted marketing campaigns, and conducted GDPR assessments in order to refine the compliance system externally with clients and internally of honeysales’ ecosystem. Collaborated directly with the Founders Team, accelerate the scale-up journey to Series-A funding.

Performed desk research and industry analysis for one of the top 10 biggest Mobile Brands in Asia to build up Web 3.0 related strategies in 1.5 months, and output 3 regional market entry strategic reports with 96.4% positive feedback. Deployed online office tools flexibly to assist colleagues’ ability to work from home during city lockdown, increasing efficiency by 25%, and receiving praise from mentors as a responsible advocate for the project in a 5-person-team.

Performed cement industry research on 3 legal terms and created reports on local legislative trends for project team to bridge the gap and understand the market, shorten the lead time by 10%. Integrated operational schedules for business properties by applying clients’ annual business evaluation standards into business intelligence system in 2 weeks. Led a team of 3, reviewed and prepared 71 worksheets for summary of clients’ cement plants. Prepared 239 County and Regional Forms using Smart BI System, increasing project efficiency by 30%.

Delivered meta-analysis report of Olympics ‘Joy of Sports’ Campaign performance over 9 months, developed 4 customized suggestions for marketing campaign, and adopted by leadership team. Leveraged analytical tools of NIKE Ecosystem Database, Ipsos SIIA Platform by gathering 9 months of data to cover audience selection and media advertising attribution with outputting all the deliveries with positive ratings. Led mobile-phone branding analysis program, executed data-cleansing with 5600-row-dataset, output partnership achievement report in 2 weeks, ultimately adopted by the team, boosting project efficiency by 30%.

Executed targeted digital marketing initiatives in collaboration with Key Opinion Leaders (KOLs) and Multi-Channel Network (MCN) agencies, boosting brand visibility and campaign engagement — contributing to a 49% increase in active users. Forged strategic partnerships with local online communities and media outlets, significantly expanding regional brand presence and unlocking new audience segments, which supported a 20%+ uplift in revenue. Monitored and optimized campaign performance by analyzing community dynamics, tracking web traffic sources and relevant tags, and consolidating data insights to inform and refine future marketing strategies.