sunoj

● Scaled Home Services vertical: Drove combined growth of GMV from AED 5.0M (Dec 2024) to AED 6.4M (Sept 2025 projection, +28%) and bookings from 38k to 45k (+18%) within 9 months. ● Campaign & lifecycle marketing: Designed and executed daily tactical campaigns and monthly promotions across push, email, and in-app, boosting engagement by 35% and increasing bookings by 25% across 35+ service categories. ● Product operations: Took ownership of ADO sprint boards, backlog planning, BRDs, and marcom briefs; coordinated cross-functional teams to deliver product enhancements (HS X Deals, voucher automation, upfront payment features, booking flow fixes). ● Outage & incident management: Led rapid resolution of voucher misfires, booking outages, and payment disruptions, minimizing revenue loss and ensuring smooth user journeys. ● Feature launches & cross-vertical growth: Spearheaded at least one major initiative per month (Jun–Sep 2025) and partnered with Food, Grocery, and Deals teams, generating an additional AED 1.5M+ GMV uplift through cross-pollination and Smiles Unlimited synergies. ● Data & reporting: Built and delivered daily/weekly reports, dashboards, and post-campaign analyses with 100% accuracy, shaping management decisions and improving campaign ROI by 20%

Boosted social media presence by 60%: Developed a comprehensive digital marketing strategy that resulted in a significant increase in engagement, including targeted content around mental health and wellness technology. ● Spearheaded B2B marketing initiatives: Identified key corporate partnerships, resulting in a 35% growth in corporate subscriptions and a notable increase in direct referrals to our platform. ● Managed end-to-end campaigns: From concept to execution, managed multiple successful campaigns that aligned with Kintsugi’s mission to use technology for mental health, increasing brand visibility in niche markets. ● Improved conversion rates by 30%: Refined the user journey on digital touchpoints, optimizing lead generation forms and implementing A/B testing to improve conversion rates, thus expanding the platform's reach.

Drove customer acquisition and retention: Increased user engagement by 40% through targeted marketing strategies, including educational content on crypto, wallets, and trading platforms. ● Led marketing initiatives for Abra's wallet and investment platform: implemented a robust content strategy across digital channels that resulted in a 30% increase in sign-ups, directly contributing to $2B in assets under management (AUM). ● Collaborated cross-functionally to build strong partnerships: Worked with product and engineering teams to craft marketing campaigns that communicated complex crypto concepts in accessible ways, leading to a 25% growth in the customer base over 6 months. ● Created digital and in-person events: Orchestrated successful crypto education events in key markets, driving brand awareness and customer acquisition in untapped regions, including Latin America and the Middle East.