suzygu

User& Market Researcher

Who am I？

More than 5 years User research & Trend research & UX Research experience.
Master’s degree, Major in Consumer Psychology & Behavior, Jinan University, Guangzhou, China.
I have been worked in Automobile & Mobile phone industry.
A qualitative researcher with the ability to do the surveys. Focus on user insights, business & trend research, experience measurement.
20+ projects& research; 200+ interview experiences, 20+ user collaboration/internal workshop experiences, etc.
My strengths as a Researcher: A good story-teller; I can work with all kinds of characteristics.

What can I offer U？

Leading User Insights & Product Concept project

I’ve responsible for multiple user insights and new product concept projects, I’m able to comprehensively use a variety of research methods to achieve research purposes, and collaborate with designers and product managers and come up with research insights.

Guiding Trend research

I’ve led the research on large-scale projects such as China Youth(90s/95s) , Premium Strategy/high-end breakthroughs, User ecology. I’m familiar with the methods of market research & trend research, and can produce relevant research content on hot topics that the company is currently concerned about.

Building Experience Measurement System

Provide different experience research support at each stage of [experience planning-experience design-experience acceptance-user’s feedback] to help businesses focus on key scenario planning features, clarify experience goals, identify key experience points and indicators, and use indicators to guide planning, Design specification, experience closed loop.

Controlling Human Factors Research Projects

I‘ve experienced in UI-oriented Human Factors Research projects, and have a deep involvement in the disassembly of design requirements, experimental design& execution, and result control. I can also control the process and output quality in all aspects of the project.

Qualitative & Survey Research

I’ve hosted many in-depth interviews and workshops to quickly gain user insights; In addition, I’ve analyzed and processed a large amount of questionnaire data, and I’m good at correlation analysis, significance analysis, reliability and validity testing, etc., as well as interpretation of the results of qualitative research.

What have I done before？

2021-2022：OPPO/ OS Center/ User Experience Research& Measurement

Experience Planning phase - Demand insight and experience standard formulation

User grouping, refined user portraits
Journey Map, core requirements and experience strategy suggestions
KEP(Key experience paths), KEI(key experience indicators)

Experience Evaluation phase - Usability Assessment

Script writing, summative assessment, problem prioritization, tracking closed loop

Experience Design phase - Human Factors Research

Research on input & output experience under the new form screen
UI control specification research, etc.

2017-2020：GAC/R&D Center/ User Research& Trend Research

User Research Projects in the New Product R&D Cycle

Crowd segmentation and targeting
Demand insight and strategy support, product concept and definition research
Pre-market competitiveness assessment & post-market feedback research

User Evaluation Project

Styling/Design Assessment
Product experience evaluation

Basic/Trend Research

Population Research: post-95 research, High-income and highly educated women research, silver-haired old man research, etc.
Trend Research: Research on demand changes and trends based on big data & AI technology development, High-end Breakthrough Strategy / Research of Premium, etc.
Research on GAC’s user base ecology

What I want？