swilliam

Brand & Marketing

I'm a Web3 enthusiast with 5+ years of experience in Brand & Marketing in the technology domain. My expertise stems across Brand Strategy, Social Media Management, Marketing Project Management, Design & Copywriting and Ad Campaign management for Brand growth. I have also built a community in the technology firm (Agilisium) that I was a part of and grew its engagement by 61% in 3 months through streams, online interactive events.

In summary, I am really fascinated by blockchain technology, NFTs and the revolution that DeFi is creating. I look forward to being a part of this space!

DESIGN PORTFOLIO: https://www.behance.net/stephenwilliam21

WORK EXPERIENCE:

Brand Consultant | Sociobyte
2020-2021 (4 years)

Managed Brand & Marketing projects for agencies in the tech, healthcare, edu-tech, and e-commerce space.
Brought significant traction (average over 60% across all projects) to the clients' website, media accounts and ad campaigns.
Helped implement community building through influencer campaigns, brand collaborations, and streaming challenges across different platforms
Performed Research, Strategy and execution of advertising campaigns successfully for clients in a broad range of sectors.

Digital Marketing Associate - Internship | Yagen Robotics (edu-tech startup)
2020-2021 (4 months)

Worked on UX/UI design of the platform to market modular robotics products.
Performed market research and analysis on targeted customer data, and devised a report to build an Ad strategy to run the first Ad campaign.
Took lead in executing the Ad campaign on Google, Facebook Business Manager, and Linkedin to sell robotics courses & kits.
Optimised the campaign’s performance against set KPIs and tracked project progress across the team.

Lead design and copywriting to produce infographics and Ad copies for campaigns across all the platforms. (Twitter, LinkedIn, Facebook, and Instagram).

Brand Consultant - Contractor | Reach Psychiatry

2021-2021 (6 months)

Performed market research and developed a strategy for the launch of a tele-psychiatry service in the health & wellness market.
Created the tele-psychiatry platform and led the web development team and UX/UI team in the development of the platform's booking/scheduling interface.
Executed three Ad campaigns on Google, Facebook Business & Instagram, and affiliated ads and analysed its performance metrics across six cycles.
Used SEO keywords and formats across the landing page and blogs to increase web traffic to the platform.
Devised e-mail marketing strategies and remarketing lists obtained from each ad campaign sprint and managed customer engagement using CRM.
Tracked performance of the Ads on Google analytics & Facebook analytics, drew metrics from the campaign and reformed new campaign strategies based on the analytics report, resulting in 1.5x ROAS (return on Ad spend).
Successfully executed the campaign by designing a landing page and a four step funnel to generate leads and conversions (1.7x ROAS).
Performed A/B Testing and analytics reporting of campaigns, and retargeted leads that did not convert through e-mail marketing.

Digital Marketing Executive | Agilisium Consulting

2021-2022 (1 year 2 months)

Took ownership of Internal Communications in the organisation and launched a community on Microsoft Yammer to improve employee engagement.
Successfully improved employee interaction on the internal platform by working with a 4 member team to create engagement driving content, hosted several internal events, and increased engagement by 61% in 4 months.
Created video content (Explainer/Character Based Animation) for the social media platforms.
Transitioned to Employer Branding and took charge of initiatives and strategies to help build the organisation's brand through collaboration with Media Partners, Influential Personalities and drove over 400k views towards the platform.
Collaborated in organising a CSR initiative that garnered over 10k views.
Transitioned to a Performance Marketing role, enabling the sales team by leading the Design & Content team to develop content strategy and generate ad copies to launch two Ad campaigns.
Boosted traffic to the company’s page through PPC campaigns and affiliated marketing.

Digital Marketing Executive | Co-Creator (affiliated to Agilisium Consulting)
2022-2022 (6 months)

Conducted thorough Market Research to help in the brand positioning of Agilisium's new Staffing Platform (Co Creator).
Studied insights drawn from the analysis of competitor's marketing strategies and helped set goals and a project timeline in the development of marketing creatives essential for the Phase I of Marketing.
Optimised the campaign’s performance against set KPIs and tracked project progress across all teams and vendors.
Created ad copies and content for the social media platforms (Twitter, LinkedIn, Facebook, and Instagram) with the Design team.
Collaborated with vendors and took lead in developing creatives (character based animated explainer videos & ad copies) for Ad campaign - Sprint 1.
Curated content (Blogs, Write-ups & Brochures) for Co Creator's platform and reviewed 6 blogs on topics such as 'Talent Platform, Remote Workforce Management, and AWS hiring' , published on Forbes.

Expertise in Tools

Hubspot
CRM
Facebook Business Manager
Google Ads
Google Analytics
Google Tag Manager
Google Search Console
Google My Business
Semrush

Certifications

Experience: 3 years

Yearly salary: $90,000

Hourly rate: $40

Nationality: 🇮🇳 India

Residency: 🇦🇪 United Arab Emirates

Experience:

Period	Title	Company
2021 - 2021	Brand Consultant	Reach Psychiatry
2021 - 2022	Digital Marketing Executive Executive	Agilisium Consulting
2022 - 2022	Digital Marketing	Co-Creator
2020 - 2021	Brand & Marketing	Yagen Robotics
2017 - 2021	Brand Consultant	Sociobyte

Skills:

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