tanyadias
Chief Marketing Officer/ Chief Commercial Officer
✨ Experienced Web3 CCO/CMO:
I'm a hands-on Chief Commercial Officer with marketing, communications and BD. The 3-in-1 person department. The revenue generation engine for your business.
My track record includes finding partnerships, product-market fit, defining use cases, building great user experiences, helping founders secure funding, getting projects listed on exchanges, increasing token price, and leading marketing campaigns that have driven substantial growth and fostered vibrant community engagement. I excel at delivering results.
Let's discuss how my expertise can elevate your growth efforts! 🚀
✨ Key Highlights:
* Worked on the GTM for Metamask card in collaboration with Consensys, Tezos and Mastercard https://www.linkedin.com/posts/tanyadias_lineabuild-activity-7229861995057995777-sqNR?utm_source=share&utm_medium=member_desktop
https://www.theblock.co/post/311139/metamask-card-baanx-mastercard?modal=newsletter
* Launched the 1inch card at Paris Blockchain Week in collaboration with 1inch and Mastercard https://www.coindesk.com/business/2024/04/08/defi-firm-1inch-introduces-web3-debit-card-in-partnership-with-mastercard-and-baanx/
https://www.linkedin.com/posts/tanyadias_1inchcard-crypto-googlepay-activity-7191073998712053760-3OhD?utm_source=share&utm_medium=member_desktop
* Increased activations for the Ledger card https://cointelegraph.com/news/you-can-buy-an-avatar-and-pizza-with-a-single-crypto-card-heres-how
* Getting UGC from the community on socials using the Ledger card to increase brand awareness and activations https://x.com/chrotania/status/1795054925749133428
* KOL interview https://www.linkedin.com/feed/update/urn:li:activity:7177982183989481472/
* Marketing performance showing track record in successfully building and nurturing engaged communities (including DAOs), resulting in growth and visibility for projects https://dashboard.gooddollar.org/
* Running competitions to drive user adoption, activations, new business and community participation https://x.com/CL_Technology/status/1814319194462114185
* Skilled in simplifying complex technical concepts, effectively bridging the gap between technical and non-technical audiences https://x.com/CL_Technology/status/1785231109447356845
* Proficient in leveraging AI technologies to optimize marketing efforts and enhance user experience https://www.linkedin.com/feed/update/urn:li:activity:7223613713436545025/
https://www.linkedin.com/feed/update/urn:li:activity:7222564433951158272/
* Identifying new segments to target. Empowered women and girls into Web3 through initiatives like the #crypto4her campaign, driving inclusivity and equality in the crypto space https://x.com/gooddollarorg/status/1546533819309776897
*Managing the community https://www.linkedin.com/posts/baanxgroup_exciting-news-join-us-for-an-exclusive-activity-7184453195811667968-QFJe?utm_source=share&utm_medium=member_desktop
https://www.linkedin.com/posts/baanxgroup_baanx-ambassador-program-notion-activity-7188231045232615424-x8DP?utm_source=share&utm_medium=member_desktop
* Strong leadership skills with a keen ability to provide strategic insights and guidance to the leadership team, influencing business plans, increase token price, keep investors and stakeholders happy and creating a high-performance marketing function.
https://x.com/RedevanSteevy/status/1826006679496045005
https://tanyadias.notion.site/Tanya-Dias-Financial-Inclusion-CMO-702efcc0ced84993bf61a2a7b54a16ff
Experience: 11 years
Yearly salary: $228,000
Hourly rate: $95
Nationality: 🇬🇧 United Kingdom
Residency: 🇬🇧 United Kingdom
Experience:
Period | Title | Company |
---|---|---|
2022 - | CMO | GoodDollar |
2024 - | CMO | Crypto Life Card |
2023 - | CMO | Etherisc |
Skills: