tdodesign
Creative Director, Brand Strategist, Ui/Ux Designer, Product Manager
Experienced creative professional with a proven ability to drive brand growth, lead high-performing teams and optimize UX/UI for global brands using User-Centered Design (UCD) principles. Expertise in developing scalable design systems and strategically placing products to increase conversion rates, resulting in revenue growth of over 30%. Proficient in launching effective marketing campaigns that drive business growth. Combining creative vision with data-driven insights, consistently producing compelling user experiences.
Experience: 11 years
Yearly salary: $150,000
Hourly rate: $150
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Creative Director & UI Designer
AromaTherapist LLC 2023 - 2024
Spearheaded the design of the website user interface and streamlined the checkout process, resulting in a 15% increase in average order value due to improved product discovery and navigation. Established brand guidelines, design systems, and visual assets, ensuring brand consistency. Orchestrated omnichannel digital marketing campaigns, driving a 25% surge in customer engagement and a 20% boost in overall brand awareness. Crafted storyboards and production plans, including photo and video shot lists, to enhance social media engagement and brand promotion. Managed product development, 3D prototyping, and PCB design while overseeing warehouse workflows.
Sr. Product Manager & UI/UX Designer
Unicity International 2022 - 2023
Led site launches across Dubai, India, Oman, and UAE, reducing time-to-market by four weeks through strategic pre-launch initiatives. Piloted A/B tests on the e-commerce platform’s user interface on the flagship site, improving click-through rates by 30% and increasing user engagement by 45% within six months. Enhanced team collaboration and efficiency by implementing standardized creative processes, resulting in faster project delivery and improved team morale. Implemented localization strategies for the e-commerce platforms, enhancing user experience and boosting site speed by 20%, increasing positive customer feedback scores significantly.
Director of Digital Marketing & Art Director
Thrasio 2021 - 2022
Directed the artistic development of Amazon product listings and direct-to-consumer strategies; initiatives contributed to the successful launch of 10 new products, generating substantial consumer interest and market traction. Implemented A/B testing strategies to analyze and refine visual elements and copy, improving click-through and conversion rates by 15%. Managed a top-tier creative team, ensuring the flawless execution of branding and marketing campaigns recognized for excellence, which resulted in a 10% increase in team productivity. Instituted standardized creative briefs and feedback loops across marketing teams, which decreased revisions by 15% and accelerated project delivery timelines by 10 days.
Creative Director & Client Relations
Concept Marketing 2020 - 2021
Automated repetitive design tasks, reducing creative costs by 25% and improving turnaround times by 33%. Executed strategic brand-building initiatives, leading UX discovery and data-driven marketing campaigns to enhance client engagement.
Creative & Brand Director
Perfectly Posh 2012 - 2020
• Built and managed a high-performing creative team, driving brand development and fostering a collaborative work environment. • Developed and streamlined internal processes to enhance operational efficiency and guide the company in a positive direction. • Led event set design and structure creation, ensuring seamless execution and creating memorable experiences. • Coordinated and executed successful events, handling logistics and overseeing all creative aspects to meet company goals. • Produced social and field-facing video content, driving engagement and brand visibility. • Captured high-quality photography to enhance marketing materials and promote brand identity.
Skills
brand-designer
design-manager
product-designer
product-manager
strategy
ui-ux-designer
web-designer
design
english