theanita

I’m a growth-driven product marketer with a knack for turning data into compelling narratives that drive user adoption, brand awareness, and revenue. My experience spans growth marketing, GTM strategy, community engagement, and demand generation, with a strong focus on high-impact storytelling and user behavior insights.

From orchestrating large-scale events that converted 35% of attendees into engaged leads at FTX Africa to leading GTM efforts that increased user acquisition by 30% at Glee, I thrive at the intersection of strategy, creativity, and execution. I don’t just market products—I build movements that foster brand loyalty and customer advocacy.

I’ve worked across Web3, fintech, and consumer tech, launching initiatives that blend grassroots virality with scalable digital marketing. Now, I’m transitioning fully into Product Marketing, leveraging my expertise in market research, competitive analysis, positioning, and storytelling to help startups craft narratives that not only sell but resonate.

Let’s connect—I’m ready to bring my bold, unorthodox growth strategies to a company ready to scale.