theanita
Product Marketing Manager
I’m a growth-driven product marketer with a knack for turning data into compelling narratives that drive user adoption, brand awareness, and revenue. My experience spans growth marketing, GTM strategy, community engagement, and demand generation, with a strong focus on high-impact storytelling and user behavior insights.
From orchestrating large-scale events that converted 35% of attendees into engaged leads at FTX Africa to leading GTM efforts that increased user acquisition by 30% at Glee, I thrive at the intersection of strategy, creativity, and execution. I don’t just market products—I build movements that foster brand loyalty and customer advocacy.
I’ve worked across Web3, fintech, and consumer tech, launching initiatives that blend grassroots virality with scalable digital marketing. Now, I’m transitioning fully into Product Marketing, leveraging my expertise in market research, competitive analysis, positioning, and storytelling to help startups craft narratives that not only sell but resonate.
Let’s connect—I’m ready to bring my bold, unorthodox growth strategies to a company ready to scale.
Experience: 1 year
Yearly salary: $70,000
Hourly rate: $20
Nationality: 🇳🇬 Nigeria
Residency: 🇬🇧 United Kingdom
Experience
Junior Product Manager
Glee, Africa 2023 - 2024
Bridged operations and marketing by conducting market research and user interviews, leading to a 25% increase in engagement by refining product messaging. Partnered with design, engineering and marketing team to improve customer experience and product adoption. Influenced GTM strategy by identifying user pain points, leading to a 30% increase in new user acquisition. Analyzed competitive trends to uncover differentiation, opportunities, supporting business growth and positioning.
Operations Lead(Africa)
Mueshi, Miami, USA (Remote) 2022 - 2023
Spearheaded customer acquisition efforts, securing Mueshi’s first 1,000 customers and earning equity in the company for impact. Developed sales enablement materials, including proposals and presentations, that improved deal closure rates. Conducted customer’s outreach and feedback analysis, helping refine messaging and market positioning. Supported marketing and sales teams in understanding key customer challenges and translating them into business opportunities. Identified high value user pain points and transformed them into marketing opportunities that influenced GTM strategy.
Project Manager
FTX, Africa 2021 - 2022
Orchestrated high-Impact events that generated brand awareness and converted 35% of attendees into engaged leads. Converted 35% of event attendees into qualified leads, fueling the pipeline for NFT and crypto adoption. Worked cross functionally with the marketing and product team to craft data driven strategies for user acquisition and retention. Helped launch educational event campaigns that drove awareness for blockchain products, contributing to higher product adoption. Partnered with marketing and product teams to craft compelling narratives, amplifying FTX Africa’s voice on both digital and physical channels. Developed event positioning and messaging aligned with market trends, leading to a 40% increase in event engagement.
Operations Lead
NaijaDAO,(The Nigerian NFT community ) 2021 - 2022
Expanded community size by 50% through strategic artist onboarding and NFT education initiatives into the ecosystem. Secured global NFT exhibition opportunities, amplifying the visibility of Nigerian artist. Designed and executed community initiatives that improved engagement and retention. Led educational initiatives, empowering creatives to monetize their work through NFTs and blockchain technology.
Skills
brand-marketing
growth-marketing
marketing-communication
user acquisition
marketing
english