thejordude
Head Of Marketing
Marketing leader with 8+ years of experience driving growth across Web3, AI, and fintech. Proven track record scaling communities to 120,000+ users, leading rebrands that quadrupled market caps, and executing campaigns generating over $185M in trading volume and $11.5M+ in funding. Specialized in GTM strategy, content engines, community growth, SEO, KOL marketing, automation, and technical narrative development.
Experience: 8 years
Yearly salary: $150,000
Hourly rate: $80
Nationality: 🇨🇦 Canada
Residency: 🇯🇵 Japan
Experience
Head of Marketing
CtrlWallet 2023 - 2025
Accelerated growth by scaling the user base over 150% and generating $185M+ in trading volume through targeted acquisition campaigns. Transformed brand identity by leading a rebranding initiative, contributing to a 400% market cap increase.
Head of Marketing
MayaProtocol 2022 - 2023
Secured over $11.5M in funding by executing targeted fundraising strategies and building investor relations. Doubled community engagement and generated over $150K in revenue from an NFT campaign.
Head of Crypto
NeoReach 2022 - 2023
Launched the crypto division, leading to over $2M in annual billable revenue by establishing new business verticals. Enhanced project management efficiency by implementing streamlined workflows.
Marketing Lead
RBXStudios 2021 - 2022
Built ThorGuards from scratch, growing the community to over 20,000 members and raising $3.5M within 15 minutes of launch. Managed multi-project marketing budgets.
Social Media Manager
Enjin 2021 - 2022
Developed and executed social media strategy, achieving a 3x increase in KPIs and growing follower count to six figures. Managed partnerships with game developers.
Marketing Specialist
TheGraph 2021 - 2022
Led a team in building and managing social media and community platforms, resulting in a 2x increase in KPIs. Streamlined company workflows and coordinated The Graph’s presence at an NFT-focused exhibition.
Professional Gamer & Social Media Associate
Complexity 2015 - 2021
Represented Canada in global esports tournaments and produced content on YouTube and Twitch, amassing over 10,000 subscribers. Managed social media platforms, driving over 120% yearly channel growth.
Skills
ai
communication
community-manager
growth-hacker
growth-marketing
influencer-marketing
kol
marketing-communication
product-marketing
seo
marketing
english