thirtyonega

Cashtree is Indonesia's Foremost Web3 Enabled Advertising Platform, providing innovative solutions to connect brands with their target audiences through engaging and rewarding experiences. Cashtree also has a crypto token project, Cashtree Token ($CTT). Cashtree Token ($CTT) is a blockchain-based reward token given to users of the Cashtree platform in return for their participation in various activities on the platform, such as completing missions and watching videos. As a Content Manager, my primary responsibility is to drive brand growth through strategic content campaigns and engaging brand storytelling that builds an emotional connection with our target audience. I play a key role in shaping our content strategy and overseeing its execution. Key Responsibilities: - Lead a team of content and strategists, providing guidance, support, and fostering a collaborative work environment. - Develop and execute comprehensive content marketing strategies that align with our brand objectives and target audience. - Conduct in-depth market research and audience analysis to identify content opportunities, trends, and customer insights. - Collaborate with cross-functional teams, including marketing, creative, and product, to ensure alignment and consistency in messaging. - Oversee the end-to-end content production process, from ideation and creation to distribution and performance analysis. - Create and manage a content calendar, ensuring timely delivery of high-quality and engaging content across multiple platforms. - Implement effective content distribution strategies, leveraging various channels such as websites, blogs, social media, email campaigns, and more. - Monitor and analyze content performance metrics, providing regular reporting and actionable insights for continuous improvement. - Stay abreast of industry trends, emerging platforms, and best practices in content marketing, and share knowledge with the team.

In this role, I am responsible for creating inspiring, viralable, educational, and informative video content for all business domains of PT. Cashtree For Indonesia. I am actively involved in generating ideas, executing production, and editing high-quality video content, ensuring brand consistency in every piece produced. Key Responsibilities: * Managing the entire process of video content production, including planning, filming, editing, and distribution, ensuring that the content meets quality standards and user satisfaction. * Acting as a creative catalyst, generating innovative and relevant ideas for video content that can strengthen the brand's position and achieve the company's marketing goals. * Organizing brainstorming sessions and collaborating with internal and external teams to develop engaging and effective content concepts. * Conducting market and competitor research to understand audience trends and needs, and adapting video content strategies accordingly. * Maintaining close relationships with the marketing and communications departments to ensure that video content supports and reinforces the brand message consistently. * Managing production schedules, budgets, and resources to ensure smoothness and efficiency in every video content project. * Developing relevant video content performance metrics and measuring achievements against set goals, and using data for strategic adjustments. * Facilitating feedback and evaluation sessions to engage the team and improve the video content production process continuously.