thirtyonega

Build and execute Web3 and token marketing strategy spanning awareness, acquisition, and retention. Own end-to-end product and product marketing for MWX Alpha, leading the team from strategy and positioning through go-to-market and user acquisition. Drive on-chain token growth, including wallet holders, transaction volume, and community participation. Run token campaigns and incentive mechanics, including questing and staking programs. Manage KOL, Ambassador, and ecosystem partnerships to drive user acquisition and reach.

Cashtree is Indonesia's Foremost Web3 Enabled Advertising Platform, providing innovative solutions to connect brands with their target audiences through engaging and rewarding experiences. Cashtree also has a crypto token project, Cashtree Token ($CTT). Cashtree Token ($CTT) is a blockchain-based reward token given to users of the Cashtree platform in return for their participation in various activities on the platform, such as completing missions and watching videos. As a Content Manager, my primary responsibility is to drive brand growth through strategic content campaigns and engaging brand storytelling that builds an emotional connection with our target audience. I play a key role in shaping our content strategy and overseeing its execution. Key Responsibilities: - Lead a team of content and strategists, providing guidance, support, and fostering a collaborative work environment. - Develop and execute comprehensive content marketing strategies that align with our brand objectives and target audience. - Conduct in-depth market research and audience analysis to identify content opportunities, trends, and customer insights. - Collaborate with cross-functional teams, including marketing, creative, and product, to ensure alignment and consistency in messaging. - Oversee the end-to-end content production process, from ideation and creation to distribution and performance analysis. - Create and manage a content calendar, ensuring timely delivery of high-quality and engaging content across multiple platforms. - Implement effective content distribution strategies, leveraging various channels such as websites, blogs, social media, email campaigns, and more. - Monitor and analyze content performance metrics, providing regular reporting and actionable insights for continuous improvement. - Stay abreast of industry trends, emerging platforms, and best practices in content marketing, and share knowledge with the team.

In this role, I am responsible for creating inspiring, viralable, educational, and informative video content for all business domains of PT. Cashtree For Indonesia. I am actively involved in generating ideas, executing production, and editing high-quality video content, ensuring brand consistency in every piece produced. Key Responsibilities: * Managing the entire process of video content production, including planning, filming, editing, and distribution, ensuring that the content meets quality standards and user satisfaction. * Acting as a creative catalyst, generating innovative and relevant ideas for video content that can strengthen the brand's position and achieve the company's marketing goals. * Organizing brainstorming sessions and collaborating with internal and external teams to develop engaging and effective content concepts. * Conducting market and competitor research to understand audience trends and needs, and adapting video content strategies accordingly. * Maintaining close relationships with the marketing and communications departments to ensure that video content supports and reinforces the brand message consistently. * Managing production schedules, budgets, and resources to ensure smoothness and efficiency in every video content project. * Developing relevant video content performance metrics and measuring achievements against set goals, and using data for strategic adjustments. * Facilitating feedback and evaluation sessions to engage the team and improve the video content production process continuously.