thomchoice
Pm, Growth And Community Lead
Obsessed with innovation and human behavior, I build where the two meet. I’m a product-first growth leader who’s owned go-to-market and brand together, partnering with product and engineering to turn positioning into repeatable distribution.
I build and scale startup growth engines that connect brand, GTM, and retention to revenue. PMM, content, lifecycle, and AI automation from strategy through execution.
Experience: 4 years
Yearly salary: $72,000
Hourly rate: $45
Nationality: 🇬🇧 United Kingdom
Residency: 🇿🇦 South Africa
Experience
Retention/Automation Marketing Lead
Threecolts 2023 - 2024
A unified e-commerce management suite of over 18 products that serve amazon sellers. I prioritized building systems for customer retention through email/marketing automation, alongside other marketing projects.
Marketing Lead
Lighthouse Financial Technologies Inc. 2021 - 2023
Lighthouse financial technologies is a future-forward apartment rental agency that offers users cash back on every lease they sign. I led their marketing team and spearheaded building out the base marketing foundation (Brand, Retention, Top funnel) to drive lead-gen and internal conversion.
Growth and Content Consulting
Freelance 2021 - 2024
Life Really Socks: grew IG Reels from 700 to 600k in 10 months by building a tight short-form content engine. SonX: Defined product positioning and built the content marketing strategy for a Web3 artist–fan platform. Established brand and content architecture that drove early subscriber leads to over 8k users. Factor: Led a feedback-to-roadmap product improvement loop. Gathered and actioned user insights from community channels, translated them into actionable product requirements, and partnered with design and engineering to ship UX improvements that directly addressed user pain points.
Skills
brand-marketing
community-manager
content-marketing
digital-marketing
email-marketing
growth-hacker
growth-marketing
marketing-strategist
product-manager
product-marketing
retention-marketing
seo
marketing
english