thunderdear

Jury for Innovation Category, 103rd ADC Awards

- Providing authentic content and cultural insights and advice on emerging or essential local trends, cultures, and subcultures. - Develop reports or briefings to the Mash Machinery team when cultural consultation is needed.

Representing Indonesia in a global mentorship event from a prestigious advertising award, LIA Awards (London International Awards) called LIAisons along with chosen 100 talented emerging creatives from all over the world.

* Responsibilities Include: - Developing bespoke creative ideas for Global clients, deep community research, working with a tight-knit small team solving complex briefs, and driving creative excellence and pushing innovation beyond the brief and responsible for setting a precedent of game-changing work and original approaches that pay particular attention to design and audience experience by implementing the latest tech. - Lead and inspire a team of in-house and freelance creatives, ensuring that all creative output-from design, films, experiential, and multimedia projects is innovative, engaging, and authentically represents the APAC and global audience. Impact & Awards: One of the only three creatives that built VIRTUE to win APAC Boutique Agency of the Year 2023.

- Spearheading the creative vision and strategy for content that resonates with the Indonesian youth and broader audiences and creating ideas that intimately collaborate with many communities. - Understanding and integrating Indonesia's unique cultural, social, and media landscape into Vice's distinctive storytelling and journalistic approach. - Lead and inspire a team of in-house and freelance creatives, ensuring that all content_-from documentaries to articles and multimedia projects- is innovative, engaging, and authentically represents the diverse perspectives and issues relevant to Indonesian and APAC society. - Collaborate with global teams to align with Vice's overall brand while tailoring content and campaigns to captivate the Indonesian and APAC markets, fostering a dialogue between local market narratives and global trends. Impact: - Helped build VICE Indonesia's creative department from one person to a team of in-house designers, illustrators, and animators and built a long list of qualified young local freelance creative networks for the company to tap into for specific projects. Producing cutting-edge campaign ideas and various visual elements for brand campaigns, animated videos, documentaries, and experiential efforts. - Growing the VICE Indonesia presence in all digital channels to over 500,000 subscribers on YouTube and over 1 Million followers on Instagram and Tiktok in a span of three years.