timlea

Senior Content Creator | Strategic Marketing | Thought Leadership

🚀Elevating Your Web3 Narratives | Blockchain | DeFi | RWAs | AI

       Bridging TradFi & DeFi with Proven Expertise in 
               Strategic Content & Marketing
    _____________________________________________________

Since 2015, I’ve been at the forefront of emerging technologies, specializing in:

DeFi & TradFi Convergence: Explaining complex technology & financial concepts in simple, compelling ways.
RWA Tokenization: Positioning projects in the ever-evolving real-world asset landscape.
AI & Blockchain: Communicating the synergy between these technologies to multiple audiences.
Content that Converts: Proven storytelling techniques that drive engagement & commitment to strategic narratives.

This experience is underwritten by 20+ years in International TradFi, holding key roles in origination and operations at GE Capital, HSBC, and Lloyds Bank International. This unique blend of deep financial expertise and Web3 insights allows me to create high-impact content that resonates with investors, clients, developers, and Instituions alike.

🏆 Thought Leadership & Industry Influence

✅ Author of Down the Rabbit Hole (Discover the Power of the Blockchain) A plain-English guide to blockchain’s strategic applications, currently boasting 58% 5-star reviews on Amazon.
✅ Speaker at 130+ Web3 & DeFi Conferences: Sharing actionable insights on TradFi’s transition to DeFi & RWAs.
✅ Trusted Content Strategist: I’ve helped Web3 startups & beyond craft high-impact narratives that drive adoption, investment, and community engagement.

🚀 Web3 Marketing & Content Strategy That Delivers

I specialize in strategic content & growth marketing that enables Web3 startups to attract increased users, investors, and partners.

My expertise spans:

✔ Investor-Ready Whitepapers, Pitchdecks & Research Reports – Presenting complex topics in an engaging and digestible way.
✔ Engaging Web3 Blogs & Thought Leadership pieces – driving engagement & positioning brands as market leaders.
✔ Community & Social Growth Strategies – Combining organic content with viral tactics for scalable impact.
✔ Ghostwriting for Founders & Executives – Crafting authority-driven content for Web3 thought leadership.

As an experienced freelancer on Upwork with consistent 5-star reviews, I bring reliability, execution-driven results, and expertise to every project.


📢 What Clients Say

💡 From a repeat client for a crypto book ghostwriting project (x 3 3,000 word chapters):
"Tim writes intelligently and with a point of view. With so much AI content around, it's refreshing to read something that has been properly written."

💡 From a German Fintech magazine producer (4 commissioned pieces on crypto & sustainability):
"Tim came up with original content in the sustainable finance and crypto area that is easy to follow and inspires readers. He ships articles without lengthy iterations. If you want peace of mind: work with Tim."

💡 From an MIT professor (Co-authored, researched & edited a global report on accelerator programs):
"Tim was top-notch. His research uncovered key insights previously missed. His role expanded as the project evolved, and his passion was only matched by his excellent writing skills. Highly recommend!"

🚀 Ready to take your Web3 content to the next level? 

Whether you need:
✔ A high-converting whitepaper or investor deck
✔ A thought leadership strategy for your DeFi, RWA, or AI-blockchain project
✔ A compelling blog or research report

📩 Let’s explore your project together! 

Why not reach out today to discuss how together we can bring your vision to life? 🚀 




Experience: 11 years

Yearly salary: $120,000

Hourly rate: $100

Nationality: 🇬🇧 United Kingdom

Residency: 🇦🇺 Australia


Experience

Investor & Co-founder
GameFiArena
2024 - 2025
Web3 gaming-as-a-service platform focused on gamifying airdrops and staking | Responsible for strategy, marketing & content. Secured and launched our first client developing a fully working product with revenues generated. 32k game players played developed games in the 3-week campaign Client token rose by 400% in value Clint had offer to buy their business.
Investor & Co-founder
Walking Between Worlds
2021 - 2025
Social Impact project to empower global Indigenous artists | Responsible for strategy, marketing & content. We launched world's first algorithmic collection of NFTs by genuine Indigenous artists.
Investor & Co-founder
Fractonium Holdings Pty Ltd
2018 - 2021
Fractionalization of RWAs - focusing on International banking, gold, RWAs, Art & solar microgrids | Responsible for strategy, marketing, & content. Partnered with large Asian Bank - trained 120 of their leadership team on the strategic applictions of blockchain. Developed a product roadmap of 6 fractionalized products (with COVID on their doorstep the bank postponed innovations and the country was subject to a coup (Myanmar)
Interim CEO
Reffind (ASX: RFN)
2017 - 2018
Head-hunted to oversee blockchain investment and to develop & execute APAC sales and marketing strategy for existing listed business. (3 days per week interim role). Increased exiting saless pipeline from $100k to $1.4m in 4 months
Investor & Co-founder
Veredictum.io
2015 - 2017
Responsible for strategy, marketing & content | After experiencing film piracy with 54 Days Film, we used Blockchain to solve copyright theft. Raised $500k for Initial Coin Offering through marketing & content & secured early engagement (MVP) with International film studio to track video film piracy in movie theaters through steganography and blockchain.
Contract Business Development
Classic Funding
2014 - 2015
Achieved 130% of sales targets with nil bad debts (6-month contract, 3-days per week)
Strategic Content Producer
Freelance
2013 - 2025
Working with global business & corporate clients, & a network of writing & marketing agencies to help define marketing strategies & execute high-quality content creation for Blockchain (especially RWAs & DeFi), AI, Emerging Technology, Fintech & Sustainability. As a Top-Rated Plus freelancer on Upwork with 100% success rate and consistent 5-star reviews), I bring reliability, execution-driven results, and expertise to every project I have the pleasure to work with.
Senior Business Development Manager/Acting Head of Receivables Finance
HSBC
2011 - 2014
Achieved 140% of revenue targets with nil bad debts.
Managing Partner
Cashstream Financial
2007 - 2011
Developed an expert system for commercial finance broking to support offline commercial brokerage.
Associate Director
GE Capital
2005 - 2007
Achieved 130% of revenue targets with nil bad debts.
State Sales Manager
ORIX Australia
2003 - 2005
Achieved 125% of revenue target with only $6k of bad debts on a book of > $100m lending.

Skills

content-marketing
content-writer
digital-marketing
founding-member
marketing
marketing-strategist
copywriting
english