tinakresovic

Product marketing lead across B2B and B2C SaaS, focused on GTM strategy, positioning, and monetization. Grew paying users 58% through pricing and paywall optimization, with lifecycle triggers driving a 60% increase in sales. Repositioned value drivers to lift B2C conversion 48% and B2B leads 47%. Led localization across 20+ markets, growing traffic 50%, and built the company's first persona and value-mapping frameworks aligning product, marketing, and sales.

Led all digital projects across the Balkans, driving a 40% increase in regional sales within 6 months. Optimized paid and organic channels to cut CPL by 50%, while improving customer lifetime value through data-driven growth experiments and cross-functional collaboration.

Led a content team in the creation of landing pages and e-commerce websites. Conducted market research and competitive analysis to drive early-stage product development and community growth.

Worked on social media strategies and communication analysis for clients. Managed social media campaigns and reports of the results. Conducted market research and created reports on competition.

Agency partnered with institutions and organizations in order to develop and implement projects that concerned communications, promotion and place branding in the field of cultural-tourism.