tived

- Designed user-centered solutions for a Web3 startup, collaborating with cross-functional teams to identify user needs and refine design processes for the Normies platform. - Researched and analyzed emerging blockchain technologies to improve Normies platform features, increasing user transactions by 15% and platform adoption by 20%. - Conducted in-depth analysis of user personas to inform design choices; tailored features to meet the needs of 5 distinct user segments, resulting in a 40% increase in user engagement across the platform. - Delivered essential guidance to the development team by clarifying design concepts and implementation strategies, resulting in a smoother workflow that accelerated project timelines by 25% across major initiatives. - Developed and maintained a scalable design system for the Normies platform, ensuring consistency across all user interfaces and improving design-to-development efficiency by 25%.

- Spearheaded the comprehensive redesign of a real-time HSE reporting platform, enhancing functionality for marine crews in Singapore, Malaysia, Indonesia, Brunei and Thailand; led to improved data accuracy across five countries. - Conducted user research (interviews, surveys) and usability testing to identify pain points in HSE workflows, resulting in a 15% increase in user satisfaction. - Designed wireframes and interactive prototypes (Figma) for a critical reporting feature, improving user engagement by 10% and reducing issue resolution time by 20%. - Collaborated with stakeholders to align design solutions with maritime safety regulations and business objectives. - Streamlined design-to-development handoffs using Miro, ensuring accurate implementation of UX improvements and stakeholder alignment.