tobyblac

Built and maintained WordPress UI themes and templates for Felbeth’s Web3 EdTech platform, ensuring responsiveness and performance for 1,800+ active students. Worked with the product design team to align visuals and UX with branding; redesigned course landing pages increasing enrollment conversions by 15%. Reduced page load times by 38% through image optimization and caching strategies. Introduced analytics dashboards to track user drop-offs and inform redesign decisions.

Created 50+ marketing and course graphics supporting 3 product launches. Developed iconography system reducing duplicate design effort by 30%. Documented visual standards ensuring consistency across 3 cross-functional teams. Designed new visual identity for EdTech platform increasing brand recognition by 25%.

Designed 50+ interactive prototypes for enterprise applications, boosting client satisfaction by 25%. Mentored 5 junior designers on responsive design and accessibility best practices. Developed cross-platform mobile apps using Flutter, reducing development time by 20%. Documented and standardized design systems for consistency across projects. Arkanuats: Redesigned SaaS platform UI/UX improving navigation efficiency by 35%, streamlining workflows for 10+ enterprise clients.

Conducted user research and usability testing for 20+ clients, aligning design deliverables with their business goals. Delivered 15+ web projects from concept to launch, focusing on mobile design and accessibility. Translated complex UX findings into easy-to-understand stakeholder presentations. Nash Cash: Developed UI assets and animations for a fintech app boosting user engagement by 20% within 3 months.