tolgaoral

Developed and executed multi-channel marketing strategies that drove 120K+ app downloads at a CPI of just €0.17, leveraging platforms like Meta, Twitter, and Discord to maximize reach and ROI. Built and managed a global community of 110,000+ members across Discord, Twitter, and Telegram, fostering user engagement through contests, AMAs, and educational content. Collaborated with key opinion leaders (KOLs) and industry influencers to amplify campaign reach, resulting in a 35% increase in user retention and a 25% rise in social engagement. Optimized social media strategies, creating and maintaining a robust content calendar while implementing growth tactics that increased follower count by 60% in under a year. Oversaw strategic partnerships and identified growth opportunities, achieving a 50% growth in user acquisition from partnerships.

Launched, interviewed, hired and led Meta Pro teams for Turkish, German, French and Arabic-speaking markets overseeing strategic campaigns and large-budget projects for enterprise clients across various sectors, including policy sensitive industries like education, healthcare, iGaming and fintech. Coordinated with cross-functional teams to integrate advanced advertising solutions and inform go-to-market strategies with actionable customer and market insights. Collaborated with Meta's global sales teams and product managers to fine-tune adtech solutions and CRM services of Meta Pro Teams.

Managed over 80 media-buying, creative and all-around agency accounts in Turkish market, crafting tailored paid social strategies for edtech, fintech, e-commerce, fashion, NGOs, and apps. Deployed data-driven insights to refine marketing strategies for advertisers, utilizing analytics tools to monitor KPIs such as CAC, ROAS, and LTV, ensuring continuous improvement. Provided consultative guidance and adtech sales for agencies, SMEs and corporates in Turkish market.

Led content creation efforts, producing high-quality, engaging material and incorporating humor and memes into campaigns to resonate with diverse audiences and boost brand visibility. Leveraged WordPress SEO management tools to optimize blog posts for search engines, implementing on-page SEO best practices.