tonifarias

As a Senior Product Manager, I blend my passion for innovation with my expertise in business operations to forge solutions that drive growth. 

With eight years across diverse sectors like retail, justice, telecommunications, and web3 infrastructure, I leverage my multifaceted education in law, information security, product management, UX design, marketing, and growth to enhance product excellence.

I practice product-led growth and product ops philosophies by facilitating cross-functional collaboration, managing product data, and streamlining processes to optimize product development and lifecycle management.

In the words of Marty Cagan and Melissa Pierri, there are three pillars to effective product management:

• Quantitative insights analyzing Business data;
• Qualitative insights researching Customers and Markets;
• Evangelism of process, tools, and best practices.

I’m adept at navigating dynamic environments, fostering collaboration like a network switch seamlessly connecting diverse professional landscapes. This collaborative approach, coupled with my skills in strategy, communication, creativity, and analytics, empowers me to research, design, develop, launch, and measure disruptive products that resonate with our target audience.

The key to my approach is leveraging product culture to ensure that our products not only meet but exceed market expectations while maintaining a focus on user experience, operational efficiency, and continuous growth.