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• Elevated brand presence and recognition for Mouf Plomb, establishing it as a reputable and reliable plumbing sales service, leading to an approximate 40% surge in client inquiries within a 3-month period. • Refined marketing assets and visual identity, resulting in a 30% increase in social media engagement and enhanced digital visibility. • Improved lead generation and service uptake through unified branding, marketing collateral, and digital campaigns, contributing to a 25% rise in service bookings. • Established a uniform brand identity and communication approach, reinforcing trustworthiness and professionalism across all customer interactions.

• Enhanced brand presence and market perception, establishing High Taste Restaurant as a premier destination for Nigerian cuisine in Cotonou. • Increased customer engagement and foot traffic via focused campaigns, visually appealing menus, social media visuals, and promotional materials. • Improved sales performance by 30% through strategic branding and marketing efforts, resulting in significant revenue gains and increased customer retention. • Created a unified brand identity and visual communication, emphasizing authenticity, cultural significance, and a superior dining experience.

• Spearheaded the end-to-end brand design process for NVO Group and its subsidiaries – NVO Fish Farm, NVO All Seafoods Restaurant, and NVO Poissonnerie – ensuring a cohesive visual identity and compelling brand storytelling. • Collaborated with marketers, developers, brand influencers, and music celebrities to create comprehensive brand guidelines and translated complex ideas into engaging visual narratives, reinforcing brand originality and emotional connection.

• Engineered and optimized video advertisements for Radhisons' new branch in France, enhancing product visibility and engagement. • Transformed intricate construction concepts into high-quality visual storytelling, producing professional 30-second product display videos that effectively showcased key features and benefits.

• Conceptualized and refined pattern designs for African fabrics, specifically Ankara, a culturally significant textile in West Africa's Yoruba culture. • Devised a diverse range of fabric patterns, which were later contracted to a Chinese manufacturer for mass production.

• Facilitated client consultations to transform project visions into compelling visual designs, utilizing illustrations, typography, and brand elements to align with brand goals. • Developed cohesive visual identities for products, brand messaging, iconography, brand systems, and motion graphics, ensuring consistency across all digital touchpoints. • Co-founded a digital agency with a mission to provide high-quality brand storytelling and professional design solutions at affordable rates, aiming to eliminate poor branding practices across Africa and beyond. • Successfully completed over 30 in-depth brand design projects within 12 months, serving brands across Africa, Europe, and North America, including France, the US, Dubai, the UK, Côte d'Ivoire, and Togo. • Created branding solutions for diverse industries, including construction, food, beauty, transportation and logistics, petroleum, and telecommunications, collaborating with companies such as IBP, Ets Kofeda et Fils, Ets Chaham, Mood's Bar & Billade, Garden Rooftop, Tradi et Gourmet, PM! Foods, Hajoura Naturopathe, So Class, Transspeed, BVS, Steve Facia, ORTB, and more. • As Design Team Lead & Senior Designer, partnered with Marketing, Content Management (CM), and Social Media Management (SMM) teams to produce visually striking graphics, boosting ad performance by 20% and increasing company revenue by 3% monthly. • Formulated brand guidelines, SVG icons, and marketing materials, ensuring seamless execution of branding strategies and enabling the team to consistently meet and exceed project deadlines.

• Collaborated with Design & Marketing, PR, and Content Management (CM) teams to create visually compelling graphics, elevating social engagement by 30%. • Developed agency-quality, intelligence-driven creative solutions, leveraging client insights and industry best practices to enhance brand communication. • Orchestrated the rebranding of CTPS' brand identity, ensuring a refreshed and cohesive visual presence across all platforms. • Teamed up with editorial, product marketing, social, and creative teams to design high-impact marketing assets, achieving a 15% improvement in ad performance and a 10% increase in company sales within 7 weeks.

• Established and led the creative team, focusing on visual design and typography to enhance the brand identity of the wine company.

• As the first hired Brand Designer in a 10-member team, established and refined the design system and brand guidelines, ensuring a consistent visual identity. • Collaborated with the Product and Marketing teams to create social media graphics, layouts, banners, marketing designs, and ad videos, significantly enhancing brand visibility. • Played a key role in social media management (Facebook & Instagram), expanding the company's audience to over 200 Instagram followers and 1,200 Facebook followers within 5 weeks. • Drove a 20% increase in sales within 6 months by maintaining a strong brand presence, keeping the company in front of prospects, and propelling engagement through strategic design efforts.