triftan

Hi, I’m Brandon Lee — a multidisciplinary marketer, content creator, and entrepreneur based in Singapore with over 15 years of experience across digital marketing, tech startups, recruitment, ecommerce, and community building.

Right now, I work as a freelance marketer, helping local businesses grow their visibility and leads through a mix of strategic branding, content production, and performance marketing. I’ve created websites, run Meta ads, built webinar funnels, and produced scroll-stopping video content for clients across industries from fengshui masters to crypto card startups, from Xiao Hong Shu trainers to interior designers and wellness brands.

Previously, I was the Head of Marketing and Community Growth at Excelerate SG, where I led event marketing, digital campaigns, and government partnerships across the F&B sector. I also helped build community-driven growth initiatives in collaboration with agencies like Workforce Singapore, NTUC, and HPB.

Before that, I spent a wild and productive year in the web3 world as Marketing Manager at Sleep Future, a “sleep-to-earn” startup I helped take from zero to 110,000+ followers. I oversaw viral video campaigns, built an international Discord and Telegram community, launched token sales, and managed a successful mobile app release with over 300K signups on Day 1. We raised $2M in under 6 months. It was fast, messy, and taught me everything about building hype, community, and a digital-first brand from scratch.

My journey started way before Web3, though. I co-founded OpenRecruiters, ran a digital marketing agency helping over 1000 SMEs, and created my own fashion label, Wetteeshirt, which was featured in Straits Times, VulcanPost, and Lianhe Zaobao. I grew it into a multi-channel brand available at major outlets like Takashimaya and Isetan, before exiting and moving into new creative ventures.

Across all this, one thing remains constant: I build things, I market things, and I help other people bring their visions to life.

I’m particularly drawn to underdog brands, the small businesses, niche creators, and bold founders trying to carve out space in an oversaturated world. Whether it’s redesigning a clunky website, scripting a webinar pitch that converts, or shooting video content that makes people stop scrolling, I bring both the technical know-how and creative firepower to make it happen.

Right now, I’m looking for freelance or full-time marketing gigs, creative consulting roles, or partnerships with founders and businesses who need a marketing Swiss Army knife, someone who can think strategically, execute fast, and handle everything from ads to content to conversion. Ideally, projects that allow me the freedom to experiment, contribute meaningfully, and grow alongside smart, purpose-driven people.

If that sounds like something you’re building, I’m open. Let’s talk.