tylerreichert

Managed various Sycle.com digital marketing initiatives including website management, data migrations, email marketing, social posts, html, css, webinars, CRM, CMS, and DAM instances. I handled relationships with external resources for both web dev, design, and reporting on various systems. Marketing tools used on a daily basis include HubSpot, WordPress, Google Analytics 4, SEMRush, SproutSocial, Adobe Creative Suite, Jira, Confluence, Asana etc...

Six years contracting/consulting. Clients include Adobe Systems, Campbells Soup Company, GearCamp, Shikai Inc., Deep Coaching Institute and others. Consulted on a wide range of digital marketing projects, eCommerce stores, website management, hosting providers, 3rd party agencies, onshore and offshore dev/design teams, various digital marketing initiatives, content authoring, document asset management (DAMs), video content, email marketing, A/B testing, digital reporting/analytics, SEO, SEM, Marketo campaigns (both email and landing page creation). CRM & CMS systems include Sitecore, Adobe Experience Manager, Marketo, Salesforce, Shopify, WordPress, Hubspot, and Drupal. Various eCommerce projects including store setup, product catalogs, content creation, and video/product graphics. Ad platforms: Google, Microsoft, Facebook, Pinterest, Twitter and TikTok. I used various project and task management tools including Jira, Basecamp, AirTable, Smartsheet, Asana and MS Project. Other tools used: Google Analytics, Google Tag Manager, Amazon AWS, Optimizely, Adobe Creative Suite (Adobe Photoshop, Illustrator, Indesign, Premiere, and XD.

I managed a host of digital marketing projects, systems, marketing automation tools, all facets of email marketing, website and landing page development, and event app development. I managed a large website migration and audit project from Drupal/Hubspot to Wordpress, Marketo and Salesforce. In addition, I managed our corporate web properties in WordPress and Marketo, managed all digital assets, and also maintained web accessibility standards. I managed internal communications through Microsoft Sharepoint. We also leveraged Salesforce, and Google Analytics daily. I managed digital marketing PPC campaigns (Facebook, Linkedin, Google Adwords, Google Tag Manager) and reported weekly.

I spent over four years as the Digital Marketing - eCommerce Manager for OrangeStar (a direct response digital marketing company). Managed all aspects of digital projects, team development, large-team project management, and onshore and offshore teams and consultants. I handled planning, testing, optimization, web accessibility, digital asset management, reporting, and eCommerce on various tools like Amazon, WordPress, Hubspot, Shopify, and many custom-developed sites, applications, and solutions. I also handled UI/UX, web design, optimization, bug tracking, Basecamp, Team Gandtt, SEM, SEO, and re-marketing.

I managed the web analytics and reporting for the myFICO.com team. My responsibilities included the precise measurement and impact of marketing channels on the eCommerce business as well as measuring the myFICO television commercials driving traffic to the myFICO.com site. Other responsibilities included site-wide multivariate and A/B testing and Email Marketing. I worked with multiple teams in-house and externally on a daily basis for reporting. Additional responsibilities included the management of CoreMetrics web analytics tools and custom reporting needs. I worked closely with partners such as CoreMetrics, Google, Commission Junction, MediaMind (EyeBlaster), ExactTarget, and others. My position required measurement of marketing channels such as SEO, SEM, Affiliates, Display, and Emails.

I was a Sr. Web Analyst for Enwisen on the Web Production/Development team. Our team developed and maintained client web portals using the company's CMS/Web publishing system. We utilized Adobe development and design tools, HTML, CSS, .NET, XML, SQL Server, JavaScript, SharePoint, ETX.js, Flash, Photoshop, Homesite, Dreamweaver, and various other tools in our position.

I was a Sr. Web Developer for the San Francisco Dept. of Technology on a Web Engineering team. Our team developed websites and applications for the City and County of San Francisco with several CMS systems. We utilized .NET, PHP, MySQL, SQL Server, WordPress, Zend Framework, LAMP, Vision Internet CMS, Ektron CMS, HTML, Javascript, ActionScript, CSS, Photoshop, Web accessibility standards, and other web applications/web development tools.

Spent six years managing web production and development initiatives for the QuadraMed corporate website, and intranet, and developed business-critical web applications for employees and clients. Some more details include: HTML, Coldfusion, PHP, CSS, JSP, XML, SQL Server, JavaScript, SharePoint, Custom Landing pages, Email Marketing, and Web Analytics.