ugochukwu

I am a Product Marketing and Growth leader in Web3 and DeFi with experience building institutional go-to-market, positioning, and sales enablement across staking/restaking and broader ecosystem products. Recently at Twinstake (March 2025–January 2026), I implemented an Account-Based Marketing motion targeting ETF sponsors and asset managers (15 priority accounts) and established a measurement-led funnel optimization approach by deploying Google Tag Manager and integrating it with Google Analytics 4 for cleaner attribution. This work contributed to a 27% improvement in demo sessions booked within two months. 

Across prior roles (HAQQ Network & Islamic Coin, Composable Finance, Advanced Blockchain), I have led multi-channel launch execution, content strategy, community growth programs, and partnership marketing, supporting 10+ product launches and building repeatable messaging systems that help commercial teams win. I’m open to remote roles and relocation, and I’m targeting mid-level management roles in Product Marketing, Growth, or GTM where the mandate is clearer narratives, better attribution, and pipeline impact. 

Key areas where my impacts are mostly vital: Institutional GTM • ABM • Sales enablement • Voice of Customer • Competitive intelligence • Analytics & attribution (GA4, GTM) • Partnerships & co-marketing