uliprnvch

Marketing Manager

Brand Manager and Marketing Project Manager with 4+ years of experience in brand building, media strategy and full-cycle campaign management. I have worked with big brands such as EFES, MTS and Brest Meat Processing Plant, and with global digital brands such as Tether Wallet and Kraken.com in regulated industries (iGaming, Web3, telecom, FMCG).
I manage the whole marketing process: from client briefing and strategy to media planning, creative production, launch, budget control and monthly reporting. I was team lead on client projects and ran 50+ campaigns at the same time. I also have strong performance marketing skills (Meta, TikTok, Telegram, Google). 


Experience: 4 years

Yearly salary: $42,000

Hourly rate: $25

Nationality: 🇵🇹 Portugal

Residency: 🇵🇹 Portugal


Experience

Marketing Project Manager
Magnetto.com
2025 - 2026
Manage full-cycle paid campaigns on Telegram Ads for global crypto, Web3, and iGaming brands (Tether Wallet, Kraken.com): briefing, media strategy, budget planning, launch, optimization, and reporting. Creative direction: ad copy and hooks, briefs for designers and video makers, adaptation for different countries and languages within platform rules and ad regulations. Advise clients on placement mix, budget split and new ad formats.
Digital Marketing Specialist
Betera (ex-Parimatch)
2024 - 2025
Owned the Belarus market for performance marketing: media plan, budget, channel mix and weekly reporting to the TeamLead of Marketing. Ran brand awareness and performance campaigns on Meta, TikTok, Huawei Ads and Telegram Ads, with video and banner creatives made from scratch: concepts, hooks, scripts, briefs. Checked every ad against legal and platform rules and coordinated approvals with compliance in a regulated market.
Brand Advertising Communications Manager
ADV Group
2023 - 2024
Full media cycle for major brands: briefing and approvals, goals and target audience analysis, media strategy and media plans, negotiations with platforms and media owners, launch, month-end reporting. Full-funnel media plans across Meta, TikTok, VK, Yandex, programmatic and local media; tracking in Google Analytics and Yandex.Metrica. Team lead on 2 key projects: led 5+ marketers, set tasks and deadlines, checked quality, trained junior colleagues
Marketing Specialist
Regional chain of car service and detailing centers
2022 - 2023
Marketing, PR and content end to end: outdoor (OOH) and radio, promotions, email and SMS, SMM, print. Coordinated designers, bloggers, printing houses and contractors; controlled the marketing budget and website content.

Skills

brand-marketing
digital-marketing
project-manager
marketing
english
russian