ulyanabichan

Product Marketing, Growth & Seo

Iʼm a marketing strategy manager with a strong background in SEO, social media and content marketing, business development, and global project management. Over the years, Iʼve led brand and growth initiatives across Web3, SaaS, and IT service companies, working closely with product and tech teams. My SEO experience includes optimizing international websites, planning content strategies, and analyzing performance using tools like GA4, Ahrefs, and Search Console. Iʼve also contributed to projects within global networks such as the Global Entrepreneurship Network, AIESEC, and UNFPA, and supported PR campaigns for events across Belarus.


Experience: 5 years

Yearly salary: $30,000

Hourly rate: $25

Nationality: 🇧🇾 Belarus

Residency: 🇧🇾 Belarus


Experience

Product Marketing Consultant
Vanquish
2024 - 2024
Helped shape go-to-market messaging and positioning for new services (AI chatbots, cybersecurity, DAM, PIM). Developed launch strategy. Collaborated on early-stage content and website structure. Performing competitor analysis, positioning, and keyword research to improve organic reach and visibility.
Team Lead, Growth & Marketing
Forté Group / Peeranha
2022 - 2024
Led the Growth & Marketing team for a Web3 - AI startup, working directly with the CEO and CTO. Created and implemented the strategy in brand, marketing (both creative + analytics), PR, sales, and partnerships. Managed end-to-end SEO direction for content, structure, and discoverability. Oversaw website and knowledge base optimisation, increasing search traffic and engagement. Coordinated cross-functional collaboration with design, development, and product teams. Fundraising and investor relations.
Marketing Operations manager
Forté Group / Peeranha
2022 - 2022
In a startup you do not have a position, you have tasks, responsible for BD, growth strategy, SEO, and social media in a Web3 - AI startup. Establish investor relations. Right hand person to Peeranha's CEO and CTO. Participated in the Filecoin Techstars Accelerator as part of the core team, supporting fundraising and go-to-market preparation.
Media Content Manager & Marketing Specialist
SwanLake Capital
2021 - 2022
Content creation and managing of companyʼs website, LinkedIn and Facebook profiles. Developing SEO-optimized website content, including page copy and metadata. Hiring for project purposes. Business development.
Executive Assistant (internship)
IMAGURU Startup HUB
2021 - 2021
Analysis of the Belarusian startup market. Analysis of IMAGURU social network. Content development for educational courses.
SEO Copywriter
Parimatch International
2020 - 2021
Writing SEO texts for the Indian and Brazilian markets. Writing reviews to all kinds of Parimatch activities.
Editor-in-chief
Student newspaper
2020 - 2021
Managing a team of 20 people. Writing, graphic design, social media management.
Media Manager
The European Games 2019
2019 - 2019
Arrangement of the photo shoots and interviews. Support of the foreign media workers. Interpreter service.

Skills

brand-marketing
business-development
copywriting
email-marketing
growth-marketing
marketing-analyst
pr
product-marketing
saas
seo
social-media
strategy
marketing
english
french
russian
ukrainian