ulyssechailley

Web3 Project Manager & Marketing

At the intersection of marketing, strategy, and execution, I design and lead Web3 projects that make sense — for users, for brands, and for the market.

After discovering the blockchain space nearly six years ago, I dove in and never left. Since then, I’ve had the opportunity to work with leading French companies (Orange, Bouygues Telecom, FDJ, YSL, AMI Paris…), helping them understand, explore, and deploy Web3 innovations with real business impact.

At Doors3, I led full-cycle projects — from ideation to go-to-market — including NFT-based loyalty programs, tokenized experiences, storytelling, comms campaigns, and growth strategies. One highlight: the AMI Paris Mystery Box launch, awarded “Gold” at the Stratégies Grand Prix and recognized as a national best case.

I also co-created a blockchain evaluation framework with Wavestone & EPFL (technical + ESG metrics), co-authored a whitepaper on blockchain & telecom, and imagined activations mixing NFTs, metaverse, and token utility.

Outside of client work, I co-founded Web3 Society, a growing initiative gathering 1,000+ professionals through meetups, talks, and partnerships (Paris Blockchain Week, NFC Lisbon, Proof of Talk…).

I thrive in fast-paced environments where creativity, structure, and impact matter equally. I’m now looking to join a Web3-native company where marketing is not just a layer — but a lever for user engagement, growth, and long-term brand value.


Experience: 4 years

Yearly salary: $50,000

Hourly rate: $50

Nationality: 🇫🇷 France

Residency: 🇫🇷 France


Experience

Web3 Consultant
Doors3
2022 - 2025
Consulting, Marketing & Project Leadership for leading French corporations — including CAC 40 giants such as Renault, Orange, and Bouygues Telecom Led strategic Web3 consulting for major corporations to design, deploy, and scale blockchain-powered initiatives across loyalty, branding, and digital experiences. Full ownership of projects: from ideation and go-to-market planning to creative strategy, partner coordination, and performance tracking. Marketing & Campaign Strategy : - Designed NFT-based loyalty programs (Orange, Bouygues) and gamified campaigns (FDJ / French National Lottery). - Defined content, branding, and social media strategies (Discord, X, Instagram). - Built multichannel editorial calendars, wrote creative briefs, and managed assets internally and with external teams. - Used Hubspot for CRM, lead tracking, and marketing workflows. Comms, Content & Thought Leadership : - Developed business plans, mockups, naming strategies, and product storytelling. - Co-wrote a telecom-focused whitepaper on blockchain adoption. - Created PR angles and industry-specific articles (luxury, retail, blockchain). Events & Ecosystem Engagement : - Imagined and coordinated Web3 brand activations and presence at ecosystem events. - Supported event partnerships and speaker placements for clients and internal projects. Key Business Case — AMI Paris (Luxury Fashion) → 🏆 Gold Winner — “Stratégies” Grand Prix 2023 → 799 Mystery Boxes sold in under 20 days → +1,800 new F.AMI.LY loyalty accounts → 101,757 visitors (48% traffic from Instagram) → Recognized as a “best case” in the French Web3 ecosystem, with extensive media coverage and strong industry visibility Framework Design : - Co-created a blockchain evaluation methodology with Wavestone & EPFL — incorporating ESG criteria and technical performance indicators. Clients: Yves Saint Laurent, FDJ, Alpine, Bouygues Telecom, Orange, AMI Paris, Paris Dauphine University
Co-founder
Web3 Society
2022 - 2023
Founded a leading community connecting 1,000+ professionals in the blockchain ecosystem with 60+ guest speakers across events. Led all branding, partnerships, communications and growth operations Built the foundation of a trusted Web3 knowledge hub and networking platform Speaker : ICP, Paris Saint Germain, Dogami, Sacem, Hedera, Ledger,... Official Partner : NFC Lisbon, Proof Of Talk, Paris Blockchain Week...
Marketing and Communications Manager
Human Divergence (play-to-earn)
2022 - 2023
- Establishment of online partnerships. - Development of content for social media (Twitter, Discord), implementation and tracking of posts, KPIs. - Responsible for creating new concepts to engage the community. Assisted in defining the new artistic direction.
Marketing and Communication Director
SwingSwiss
2022 - 2023
SwingSwiss is a company specializing in decision-support tools for Web 3.0 markets (Crypto, NFT,DeFi). - Defined and implemented strategic directions for communication and promotion. - Developed partnerships, wrote and published content, established online communication strategies, created creative briefs, and managed community engagement (Discord).
Junior New Business Strategic Planner
Hopscotch
2021 - 2022
- Produced studies and trend reports, market/brand/company monitoring and benchmarking. - Conducted communication and brand positioning audits - Developed 360° communication strategies for brands and companies - Prepared, co-facilitated, and delivered collective intelligence workshops.
Assistant Digital Project Manager - Digital and Cross-functional Projects Department
Parfums Christian Dior
2016 - 2016
- Administrator of the ILoveDior.com platform (site improvement and verification during pre-production) - Community management - Creation of innovative content and games - Management of registrations on Drupal, and KPI tracking.
Junior Project Manager
Parfums Christian Dior
2016 - 2016
Responsible for the logistical organization of events: - Setting up event planning and managing administrative tasks. - Created tools and managed the assigned budget. - Oversaw the development (editing/production) of communication support for a contest campaign targeting sales associates.
Assistant Project Manager
Valuans (Consulting Firm for Startups and Companies)
2015 - 2015
Created an MVP and specifications document, developed the business plan, and constructed the communication plan.

Skills

art-direction
brand-marketing
communication
community-manager
consulting
content-writer
discord
events-manager
marketing
marketing-strategist
moderator
partnership
project-manager
sales
trader
english
french