ulyssechailley
Web3 Project Manager & Marketing
At the intersection of marketing, strategy, and execution, I design and lead Web3 projects that make sense — for users, for brands, and for the market.
After discovering the blockchain space nearly six years ago, I dove in and never left. Since then, I’ve had the opportunity to work with leading French companies (Orange, Bouygues Telecom, FDJ, YSL, AMI Paris…), helping them understand, explore, and deploy Web3 innovations with real business impact.
At Doors3, I led full-cycle projects — from ideation to go-to-market — including NFT-based loyalty programs, tokenized experiences, storytelling, comms campaigns, and growth strategies. One highlight: the AMI Paris Mystery Box launch, awarded “Gold” at the Stratégies Grand Prix and recognized as a national best case.
I also co-created a blockchain evaluation framework with Wavestone & EPFL (technical + ESG metrics), co-authored a whitepaper on blockchain & telecom, and imagined activations mixing NFTs, metaverse, and token utility.
Outside of client work, I co-founded Web3 Society, a growing initiative gathering 1,000+ professionals through meetups, talks, and partnerships (Paris Blockchain Week, NFC Lisbon, Proof of Talk…).
I thrive in fast-paced environments where creativity, structure, and impact matter equally. I’m now looking to join a Web3-native company where marketing is not just a layer — but a lever for user engagement, growth, and long-term brand value.
Experience: 5 years
Yearly salary: $50,000
Hourly rate: $50
Nationality: 🇫🇷 France
Residency: 🇫🇷 France
Experience
Web3 Consultant
Doors3 2022 - 2025
Owned end-to-end delivery of Web3 digital projects for CAC 40 corporations from ideation to deployment and marketing activation, coordinating cross-functional teams across strategy, design, and development. • Managed full project lifecycle: scoping, strategic planning, stakeholder alignment, KPI tracking, and go-to-market execution translating product and business requirements into creative briefs and marketing strategies. • Development of business plans, online communication, mockup creation, naming, and storytelling • Conducted market analyses, benchmarks, and competitive research to inform project strategy and stakeholder decision-making. • Led the design and delivery of blockchain-powered loyalty programs and DeFi-inspired gamified systems, navigating regulatory constraints in collaboration with legal and product teams. • Co-designed a blockchain evaluation framework with Wavestone & EPFL, structuring technical and ESG criteria to guide enterprise adoption decisions. • Implementation of monitoring and knowledge management tools Clients: Yves Saint Laurent, FDJ, Alpine, Bouygues Telecom, Orange, AMI Paris, Paris Dauphine University
Marketing and Communications Manager
Human Divergence (play-to-earn) 2022 - 2023
- Oversaw brand strategy and social media content (Discord, Twitter). - Developed community growth initiatives and tracked performance KPIs - Supported redefinition of brand visual identity and tone of voice.
Marketing and Communication Director
SwingSwiss 2022 - 2023
SwingSwiss specializes in decision-support tools for Web 3.0 markets (Crypto, NFT, Defi). - Definition and implementation of strategic communication and promotional orientations. - Creation of partnerships - Editing and publication of content - Implementation of online communication strategies - Creation of creative briefs - Community management (Discord)
Co-founder
Web3 Society 2022 - 2023
Founded a leading community connecting 1,000+ professionals in the blockchain ecosystem with 60+ guest speakers across events. - Drove strategic partnerships with major Web3 events and organizations, managing end-to-end relationship building, negotiations, and co-branded activations. - Curated 60+ speakers from leading Web3 organizations and secured official partnerships with major global events. - Built the foundation of a trusted Web3 knowledge hub and networking platform - Speaker : ICP, Paris Saint Germain, Dogami, Sacem, Hedera, Ledger,... - Official Partner : NFC Lisbon, Proof Of Talk, Paris Blockchain Week...
Junior New Business Strategic Planner
Hopscotch 2021 - 2022
- Analysis and production of studies and trends - Market, brand and company monitoring and benchmarking - Communication and brand positioning audits - Development of 360° communication strategies for brands and companies - Preparation, co-facilitation and restitution of Strike workshops (collective intelligence) - Acculturation of CODIR/COMEX members to Web 3 (blockchain technology, NFT, crypto) Acquisition of a solid corporate, brand and communication culture, proven positioning, branding and workshop facilitation methodologies. Development of the ability to make effective recommendations for brand positioning and communication launch plans, all within a versatile team and a group that concentrates all communication expertise (internal communication, events, PR, digital marketing, shopper experience, etc.).
Assistant Digital Project Manager - Digital and Cross-functional Projects Department
Parfums Christian Dior 2016 - 2016
- Administrator of the ILiveDior.com platform - Registration Management on drupal & steering statistics - Content creation: landing pages, articles, photos, by respecting the brand identity. - In charge of the creation of Newsletters - Particpating to the improvement and checking of the website during his pre-production - In charge of the organization of contest and events Additional tasks: In charge of card and poster development (checking/correction/production) for a contest compaign for sellers - Feel Good compaign - relation between marketing, graphic designer & print worker.
Junior Project Manager
Parfums Christian Dior 2016 - 2016
I was in charge of the organization of sales and products events for the multi-brand consultants of the French Market and the Dior sales consultants. Under the responsibility of the coordinator of the team I had to implement and coordinate in a perfect execution all the logistic: management of product storage spaces, orders and dispatches of equipment and the administration of training courses such as registration, convocations, reservations, examination of attendance sheets, summaries sheets. Truly contributors with efficiency and organizational skills, I was in charge of implementing several events in relation with suppliers and provider in hotels or event agencies. Main Missions: - Management of the logistics organization of the events - Management of the storage spaces, orders of the equipment in respect of the deadlines - Management and reservation of the rooms of the events. (+100 events) - Administration of events - Implementation of the organization of the events according to the rules and the retro-planning fixed by the Manager: tour, events in point of sale - Participation in future service projects: competitions - Creation of tools - Budget management entrusted (approx 300 000eu)
Assistant Project Manager
Valuans (Consulting Firm for Startups and Companies) 2015 - 2015
On behalf of an investor cluster, I realized a business plan and the general design of a site / application / tool whose purpose was to facilitate meetings between economic actors, managers, and entrepreneurs to better information, training, networking and business. - The functionalities expected by customers, users, specifiers ... - Creation of a MVP (Minimum Vital Product) - Specifications (general design and detailed design) and definition of batches of evolutions: possible, desirable ... - Business plan design - Validation of elements allowing a Go / NoGo - Definition of the targets and levers to contact them and writing of the contents adapted to the targets. - Construction of the communication plan
Skills
art-direction
brand-marketing
communication
community-manager
consulting
content-writer
discord
events-manager
marketing
marketing-strategist
moderator
partnership
project-manager
sales
trader
english
french