ulyssechailley
Web3 Project Manager & Marketing
Marketing & Operations professional with 4+ years leading Web3 projects end-to-end from strategy and positioning to execution and go-to-market.
I got into the blockchain space early and built my career around it. At Doors3, I managed full-cycle digital and marketing projects for major French brands: Orange, FDJ, YSL, AMI Paris coordinating cross-functional teams across strategy, design, development, and comms.
One standout: the AMI Paris Mystery Box activation, which delivered 101,757 unique visitors and 799 sales in under 20 days, awarded Gold at the Grand Prix Stratégies du Luxe.
I then co-founded Web3 Society, a community initiative that grew to 1,000+ professionals through 60+ events, partnerships with Paris Blockchain Week, NFC Lisbon, and Proof of Talk, and a consistent content and communications program.
More recently, I contributed to RednBlue, an early-stage AI security venture, supporting positioning, go-to-market planning, and stakeholder coordination across product and business tracks.
I operate best at the intersection of structure and creativity where clear execution frameworks meet fast-moving, ambiguous environments. I'm now looking to join a Web3-native team where marketing drives real user engagement, community growth, and long-term brand value.
Experience: 5 years
Yearly salary: $50,000
Hourly rate: $50
Nationality: 🇫🇷 France
Residency: 🇫🇷 France
Experience
Co-founder & COO
RednBlue 2025 - 2026
- Structured and managed the development of an early-stage AI security venture, coordinating priorities across product, business, and go-to-market - Delivered key materials (pitch decks, product narratives, documentation) and coordinated stakeholder alignment to support early-stage project development and external validation - Led project framing and execution planning, defining scope, deliverables, and timelines for key initiatives - Coordinated interactions with external stakeholders (incubators, partners, ecosystem players), managing feedback and follow-ups - Conducted market and regulatory research (AI security, EU AI Act) to support strategic decisions and project direction
Marketing and Communications Manager
Human Divergence (play-to-earn) 2022 - 2023
- Oversaw brand strategy and social media content (Discord, Twitter). - Developed community growth initiatives and tracked performance KPIs - Supported redefinition of brand visual identity and tone of voice.
Marketing and Communication Director
SwingSwiss 2022 - 2023
SwingSwiss specializes in decision-support tools for Web 3.0 markets (Crypto, NFT, Defi). - Definition and implementation of strategic communication and promotional orientations. - Creation of partnerships - Editing and publication of content - Implementation of online communication strategies - Creation of creative briefs - Community management (Discord)
Co-founder – Marketing & Operations
Web3 Society 2022 - 2023
- Managed end-to-end execution of events and initiatives, coordinating speakers, partners, and logistics - Coordinated partnerships with external stakeholders, including organizations, events, and industry players - Oversaw planning, timelines, and deliverables for community-driven projects Led communication and content initiatives, ensuring consistency and engagement across channels - Successfully organized and delivered 60+ events with external partners and speakers
Project & Marketing Consultant
Doors3 2022 - 2025
- Managed end-to-end delivery of digital and marketing projects, from brief to launch, ensuring timelines, scope, and quality were met - Coordinated cross-functional teams (strategy, design, development, marketing) and aligned stakeholders throughout project lifecycles - Managed relationships with external agencies and partners - Built and maintained project workflows, timelines, and deliverables tracking, ensuring smooth execution across multiple parallel projects - Worked with external partners and agencies, managing feedback cycles, deliverables, and approvals - Supported go-to-market execution, contributing to campaign launches, content production, and activation planning - Conducted market research and competitive analysis to support project direction and stakeholder decision-making Key Project – AMI Paris (digital activation) - Led project execution across teams, coordinating design, development, and marketing to ensure successful launch - Delivered 101,757 unique visitors, 799 sales in <20 days, and +1,800 new users
Junior New Business Strategic Planner
Hopscotch 2021 - 2022
- Analysis and production of studies and trends - Market, brand and company monitoring and benchmarking - Communication and brand positioning audits - Development of 360° communication strategies for brands and companies - Preparation, co-facilitation and restitution of Strike workshops (collective intelligence) - Acculturation of CODIR/COMEX members to Web 3 (blockchain technology, NFT, crypto) Acquisition of a solid corporate, brand and communication culture, proven positioning, branding and workshop facilitation methodologies. Development of the ability to make effective recommendations for brand positioning and communication launch plans, all within a versatile team and a group that concentrates all communication expertise (internal communication, events, PR, digital marketing, shopper experience, etc.).
Assistant Digital Project Manager - Digital and Cross-functional Projects Department
Parfums Christian Dior 2016 - 2016
- Administrator of the ILiveDior.com platform - Registration Management on drupal & steering statistics - Content creation: landing pages, articles, photos, by respecting the brand identity. - In charge of the creation of Newsletters - Particpating to the improvement and checking of the website during his pre-production - In charge of the organization of contest and events Additional tasks: In charge of card and poster development (checking/correction/production) for a contest compaign for sellers - Feel Good compaign - relation between marketing, graphic designer & print worker.
Junior Project Manager
Parfums Christian Dior 2016 - 2016
I was in charge of the organization of sales and products events for the multi-brand consultants of the French Market and the Dior sales consultants. Under the responsibility of the coordinator of the team I had to implement and coordinate in a perfect execution all the logistic: management of product storage spaces, orders and dispatches of equipment and the administration of training courses such as registration, convocations, reservations, examination of attendance sheets, summaries sheets. Truly contributors with efficiency and organizational skills, I was in charge of implementing several events in relation with suppliers and provider in hotels or event agencies. Main Missions: - Management of the logistics organization of the events - Management of the storage spaces, orders of the equipment in respect of the deadlines - Management and reservation of the rooms of the events. (+100 events) - Administration of events - Implementation of the organization of the events according to the rules and the retro-planning fixed by the Manager: tour, events in point of sale - Participation in future service projects: competitions - Creation of tools - Budget management entrusted (approx 300 000eu)
Assistant Project Manager
Valuans (Consulting Firm for Startups and Companies) 2015 - 2015
On behalf of an investor cluster, I realized a business plan and the general design of a site / application / tool whose purpose was to facilitate meetings between economic actors, managers, and entrepreneurs to better information, training, networking and business. - The functionalities expected by customers, users, specifiers ... - Creation of a MVP (Minimum Vital Product) - Specifications (general design and detailed design) and definition of batches of evolutions: possible, desirable ... - Business plan design - Validation of elements allowing a Go / NoGo - Definition of the targets and levers to contact them and writing of the contents adapted to the targets. - Construction of the communication plan
Skills
art-direction
brand-marketing
communication
community-manager
consulting
content-writer
discord
events-manager
marketing
marketing-strategist
moderator
partnership
project-manager
sales
trader
english
french