universectrl2
Lead Product Designer
Hi Team,
I make complex systems simple, and I make teams fast. Web3 has been my arena, and I’ve led design across NFT marketplaces, launchpads, Web3 games, and crypto-smart banking built on non-custodial wallets. If it’s messy, I’ll untangle it. If it’s slow, I’ll speed it up.
I don’t just push pixels, I drive products from 0 to 1. I cut through noise, mobilize engineers, and keep everyone locked on the goal with what I call soft immediacy: urgency without chaos.
From KYC edge cases to seed phrase safety, I’ve been the person the whole team turns to when clarity is non-negotiable.
You want impact? I bring it. Let’s connect.
I make complex systems simple, and I make teams fast. Web3 has been my arena, and I’ve led design across NFT marketplaces, launchpads, Web3 games, and crypto-smart banking built on non-custodial wallets. If it’s messy, I’ll untangle it. If it’s slow, I’ll speed it up.
I don’t just push pixels, I drive products from 0 to 1. I cut through noise, mobilize engineers, and keep everyone locked on the goal with what I call soft immediacy: urgency without chaos.
From KYC edge cases to seed phrase safety, I’ve been the person the whole team turns to when clarity is non-negotiable.
You want impact? I bring it. Let’s connect.
Experience: 7 years
Yearly salary: $114,000
Hourly rate: $60
Nationality: 🇷🇴 Romania
Residency: 🇷🇴 Romania
Experience
Lead Product Designer
Another 2024 - 2025
Joined a fast-paced fintech startup. Refactored a fintech app layering full banking functionality over non-custodial crypto wallets. Inherited a fragmented, unscalable codebase as the company pivoted to a whitelabel model. Led a full UX/UI redesign as the Lead Product Designer. Shaped product strategy and co-built a new product team with the CTO. Delivered a scalable, market-ready platform aligned with the new business direction.
Lead Product Designer
Alex Danalache Freelancing Ltd 2023 - 2024
Focused on refining my product design craft through hands-on work with a variety of clients and industries.
Lead Product Designer
Hypercent 2021 - 2023
Our goal: ship OpenSea-level features fast on a new chain. The result: a feature-rich platform with bidding, fractional ownership, and gamified NFT drops. Led product strategy to raising $2 million investment. Involved in UX/UI and product design, from brand and UI to roadmap and team leadership. Owned the full product lifecycle and delivered a platform that hit product-market fit. Met both user and investor expectations.
Lead Product Designer & Operator
Digitalizăm.ro 2020 - 2021
Started a mission to help Romanian businesses transition to digital. Supported clients with their online presence, websites, and CRM systems. Gained hands-on work experience across various industries. Deepened understanding of business needs and user behavior. Learned how to shape products toward product-market fit.
Product Designer
Wishpals 2018 - 2019
My first leap into Web3 a bold product experiment that launched my journey as a builder. Led UX/UI and crafted a visionary business model: tokenized company ownership with on-chain equity trading. Created a compliant, decentralized fundraising platform for Europe. Navigated regulatory complexity that made the project unshippable. Learned to lead, to fail forward, and build Web3 products with purpose.
Skills
head-of-design
product-designer
product-manager
ui-ux-designer
design
english