Marketer

Directed and executed marketing strategies, managing a team of 5 specialists. Organised and represented the company at industry events for networking and business development. Developed and implemented content strategies across social media platforms and blogs, targeting diverse audience segments and setting a brand narrative. Built and expanded the growth of 5 Degen X (Formerly Twitter) accounts within the Polygon ecosystem. Hosted online sessions, online gaming events and talk shows on X to drive community engagement. Created user personas, conducting market research, and competitor analysis.

Led marketing efforts, contributing to $30K MRR growth by overseeing business development, partner relationships, client management, and Marketing team & operations. Supervised team performance (Marketing, Sales, Content Writer, Designers, Ambassador program management and PR team) and ensured timely client deliverables. Represented Afleet at industry events, including Affiliate World Conference Dubai and Foundership Launch Camp, Polytrade community event securing new clients and partnerships. Collaborated with the tech team on the development of an “Afleet Ambassador marketing software”, providing key market and consumer behaviour insights. Expanded agency operations across three continents. (Asia, Europe and Africa).

Developed and executed tailored marketing strategies for clients in Fintech, Gaming, SaaS, and DeFi. Successfully led 4+ IDOs, boosting clients' brand presence and anticipation. Created and maintained monthly marketing and content calendars to ensure effective communication and execution. Conducted market research, competitor analysis, and traffic analysis to identify ideal customer profiles (ICP) and create buyer personas. Managed social media accounts and supervised ambassador program managers.

Designed and structured ambassador programs by assessing client needs and challenges. Recruited and onboarded ambassadors for the programs through screening of applications and conducting interviews. Monitored performance through weekly check-ins, ambassador calls, and performance tracking. Structured incentives and rewards for ambassadors based on their performance.