Marketer

. Growth & Expansion for the AI startup: Designed data-driven campaigns to boost global/local pipeline. . Thought Leadership and Brand Awareness: Led PR and communication strategies, steering a team to deploy global and local campaigns enhancing brand visibility across multiple audiences and channels. . Team Building: Established and organized a marcom team and infrastructure from the ground up, ensuring a strategic alignment with business goals. Accomplishments: . Established the foundation in marketing and communications to secure publicity; Sustained 20%+ MoM backlinks growth, enhancing public presence; Grew social media followers by 120% YoY, significantly increasing engagement & reach; Secured high-impact media exposures, including TechCrunch,VentureBeat, Tech-in-Asia, CommonWealth, etc. . Managed over 100 local and overseas events annually, attracting 8,000+ attendees; achieved a marketing pipeline conversion rate of 16% for inbound and 20% for outbound activities

. IMC Strategy Development: Developed GTM strategies and led the team to design & execute global campaigns to bolster thought leadership and drive brand awareness/market demand. . Acquisition & Retention: Used analytic tools to gain insights for crafting/deploying demand-gen campaigns. . Co-Marketing Collaboration: Partnered with BD teams, stakeholders, and partners to develop opportunities that nurture the metaverse ecosystem. Team Development: Enhanced team members' skills and motivated performance to boost productivity. Accomplishments: . Constructed the IMC groundwork to successfully gain publicity; the backlinks of websites achieved an average three-digit growth rate YoY; social mentions YoY growth rate reached 20%; Averaged CPC is $0.4-0.18 (performed better than industry benchmark:$0.51-$3.8) . Successfully increased annual subscribers of the VR content store by 25% in one year; kept the average revenue growth rate by 3%~5% YoY; decreased subscription churn rate by 3% on average.

. Regional Growth & Expansion: Developed Pan-Asia communication platforms to nurture the company's ecosystem and thought leadership, enhancing collaboration with stakeholders and engaging audiences across Indonesia, India, Hong Kong, Singapore, Japan, and Taiwan. . Go-to-Market Initiatives Development: Orchestrated and implemented comprehensive online & offline GTM campaigns, spearheading content creation, social media strategies, and regional press engagement. Team Management: Managed the team's daily practices, emphasizing goal setting, results tracking, budget planning, project management, staff development, and global collaboration. Accomplishments: . Enhanced the company’s communications infrastructure, significantly increasing popularity; social followers grew 8x within a year, achieving an 18% average engagement rate. . Designed and deployed tailored local content, increasing the company's share-of-voice by 16% and boosting the Fx Lite App's conversion rate by 20% within six months. . Initiated and executed branding activities, such as Firefox Charity Run, which attracted 3,000+ runners.

. Marketing Program Management: Directed marketing programs, combining online and offline strategies, team coordination, budget management, scheduling, and performance analysis to boost demand generation. . Agency Management: Facilitated collaboration with agencies, and business partners to ensure effectiveness. . Messaging Strategy Development: Crafted accessible messaging of the company's solutions/services to optimize client engagement. Accomplishments: . “IT 12 Personality Test” online campaign gained 2,000+ responses in one week; "Inside x digital campaign” contributed US$4M leads in the marketing pipeline. The best in GCG org. to win 11 internal best practice awards and 8 external awards (e.g.US BMA Award) . Achieved an average Expense-to-Revenue ratio of 1.5%~2.5% for all involved programs.

. PR Initiatives Planning, Implementation & Management: Developed and executed corporate & product campaigns and established KPIs to track activities' effectiveness. . Stakeholder Communications: Collaborated with partners to execute PR activities in line with business strategies and coordinated internal communications among executives, PMs, and regional counterparts. . Issue & Risk Management: Identified issues and proactively developed contingency plans. Accomplishments: . Managed over 25 PR activities annually; reached 45% share-of-voice, 40% brand TOM in 2007; averaged yearly KPI achievement rate was 95%. . Handled an average of 6 issues annually.

. Communications Services & Client Management: Delivered PR services including daily PR consultancy, media and influencer relations, crisis management, etc. . Campaign Planning & Execution: Implemented strategic marcom campaigns with media and industry insights for diverse clients from various sectors. . Proven negotiation and organizational skills in 3rd-party management. Accomplishments: . Served 5 retainer clients and managed an average of 40 projects a year. . Successfully contracted 3 new retainer accounts and generated USD10K monthly retainer income.

. Daily News Reporting: Expertise in analyzing market dynamics, developing newsworthy angles, professional writing, interviewing, and storytelling. . Building and Maintaining Industry Relationships. Accomplishments: . Covered software/Web industry news; Published over 120 stories annually, including three exclusives.

. Tech Weekly News Reporting: Specialized in identifying news angles, writing feature stories, conducting interviews, and mastering storytelling. . Developing and Sustaining Industry Relationships. Accomplishments: . Covered hardware industry & product news; Published over 140 stories annually.