Sales Representative

Directed the development of new corporate products, overseeing the journey from concept inception to market launch strategy. Coordinated alignment of stakeholder goals with those of our corporate partners. Crafted a strategic roadmap for product development, implementing phased stages and evaluation checkpoints to ensure continuous product-market alignment.

Established a flourishing F&B enterprise comprising 10 outlets in 4 cities, with over 100 employees, achieving a recent monthly revenue of $150,000 amidst the Covid-19 pandemic. Spearheaded product innovation and market entry strategies. Forged key partnerships with Michelin-starred chefs, angel investors, and prominent hotels. Oversaw diverse teams across Operations, Sales, Marketing, HR, Finance, and Accounting. Executed a successful exit strategy by selling the business to a leading F&B group in Indonesia.

Championed the company's expansion through a data-driven and strategic approach. Established and developed the marketing team, structured sales and marketing processes, and instituted performance-driven KPIs. Oversaw advertising operations with a monthly budget of $20,000, driving the company's growth. Directed campaign implementations and strategic alliances, achieving a 20-fold business increase within a year. Guided user acquisition strategies, decreased Customer Acquisition Cost (CAC), and enhanced customer retention by 30%.

Oversaw Regional Sales and Marketing teams' growth strategies. Devised and allocated monthly growth goals across different categories. Engineered and executed Shopee's seller incentive programs, resulting in an 83% growth. Initiated a free shipping campaign in Singapore, capturing 87% of orders, which then scaled regionally and became a standardized practice.

Delivered strategic analysis and guidance to advertisers, aiding in the optimization of their AdWords campaigns and online presence, and facilitated the adoption of Google's newest advertising solutions.

Crafted and implemented strategies for new product development and market activation.