Marketer
Client Partner In Market Research / Founder And Owner Of 23marcon Consulting
reliable creative optimistic teamplayer client focussed. experience from a 14-year career at kantar and metrixlab, being a trusted advisor and leading the mobility business as client partner for automotive. international experience, managing global projects and relationships with stakeholders/clients in europe, asia and america. deep industry- and process understanding of the market research and agency landscape. a broad network and access to key marketeers and decision makers within the research industry. a proven track record of successful account steering, pipeline development and process management. strong consultancy skills in the field of brand strategy, campaign development and marketing roi. experience in building and leading strong and efficient account and project teams. a highly motivated manager with an entrepreneur mentality and a strong affinity towards innovation and technology.
Experience: 11 years
Yearly salary: $120,000
Hourly rate: $150
Nationality: 🇩🇪 Germany
Residency: 🇩🇪 Germany
Experience
group account lead
metrixlab gmbh (macromill/toluna) 2022 - 2023
accountable for global key clients (approx. 40% of ml de revenue). focus on client-, new business development and growth of ml germany
kantar client partner
kantar germany gmbh (formerly millwardbrown) 2020 - 2021
accountability for vw group client accounts, financial performance, relationship management and business development
client director/head of automotive de
kantar germany gmbh (formerly millwardbrown) 2015 - 2020
accountability for all global automotive business at kantar millward brown germany
on-site consulting at volkswagen ag wolfsburg/germany
volkswagen ag 2010 - 2011
responsible for strategic development of communication and advertising activities as well as brand steering
diploma thesis at itms marketing gmbh
itms marketing gmbh 2007 - 2008
responsible for planning, implementation and controlling processes of the „mlb roadshow 2007” and “mlb roadshow 2008” marketing event. personnel management of 3-4 full-time employees and event crew. increased range of communication of the mlb, mlb roadshow and their partner brands in germany by 50% compared to 2006
major league baseball international (emea)
major league baseball international 2006 - 2006
assistance to the management board and marketing manager. pr/press relations within the „world baseball classics” for the regions europe und support of the european national teams
Skills
business-development
consulting
marketing-analyst
marketing-communication
marketing-strategist
quantitative-researcher
research
strategy
ux-researcher
marketing
english
german