Marketer

Marketing & Growth Leader For Web3, Crypto And Defi

Dynamic and results-driven Chief Marketing Officer with over 15 years of experience leading high-performing marketing teams and developing innovative strategies. Proven track record in scaling growth activities, driving brand awareness, and optimizing marketing operations for Web 3.0 and fintech companies. Recognized as a top marketing visionary, adept at navigating the rapidly evolving digital landscape to deliver measurable results.

With 5 years in the Web/Crypto industry designing and implementing Web3 growth strategies, Bertrand is crypto-native with a deep understanding of Ethereum and Starknet, a Layer 2 solution. His achievements include launching successful and creative marketing campaigns that resonate within the crypto community.

As a former Marketing Lead, Bertrand's expertise extends to creating growth scale-up plans that align with leadership vision. This includes designing team culture, developing hiring plans, and managing budgets. He enhances brand promotion through influencer campaigns, reaching his 25k Twitter/X followers. Bertrand excels in market research and analysis, ensuring his strategies are data-driven and well-informed.

Bertrand also supports early-stage companies with advisory services, leveraging his strong analytical skills and data-driven approach. He is proficient in performance metrics and reporting, utilizing various analytics tools to measure and optimize marketing effectiveness. His extensive experience in Web2 and tech further enriches his advisory capabilities and reinforces his team leadership skills.


Experience: 11 years

Yearly salary: $228,000

Hourly rate: $180

Nationality: 🇨🇭 Switzerland

Residency: 🇨🇭 Switzerland


Experience

CMO
FreeBraavos LTD
2022 - 2024
Leading the user base bootstrapping and TVL development by implementing Web3 growth and community marketing strategies. As a shareholder and member of the leadership team, I oversee two innovative products: mySwap.xyz, the Uniswap V3-style Automated Market Maker (DEX) and Braavos.app, the Smart Contract wallet built for Starknet. Using NFT drops, a gamified referral system, and a mix of online/offline events, the user base grew to 936k with a 181M TVL in 2 years
Lead Consultant / Founder
Swiss Digital Marketers
2016 - 2022
SDM was a growth marketing agency focused on scaling web3 and fintech startups. My role involved providing Ad-Interim CMO services, developing and consulting on growth strategies, and implementing operations, including content marketing, SEO, PPC, social media, and influencer marketing. The agency counted up to 7 person full-time equivalent.

Skills

cmo
growth-marketing
marketing-lead
marketing
english
french
german