GM!
I'm a 3x bootstrapped founder with a deep passion for advancing freedom through blockchain and crypto since 2010. A true HODLr at heart, I am committed to building impactful solutions in the decentralized world.
I led the Go-To-Market and partnerships for a decentralized, trustless, self-custodial DeFi aggregator and crypto trading automation platform, COEX. This DeFi platform was designed for seamless, autonomous trading, empowering users to take full control of their assets without intermediaries.
I also spearheaded GTM and business development for Bash.gg, a revolutionary Web3 gaming platform and NFT marketplace. This platform transformed the gaming industry by integrating NFT ownership and digital game sales.
As a founding member of Neon, a disruptive NFT marketplace, I played a key role in developing the world’s first NFT vending machine. Neon enabled easy NFT transactions with credit cards, no gas fees, and no wallet setup, creating significant buzz and ongoing interest, despite several copycat scams.
Additionally, I consulted the wDoge bridge, converting Dogecoin into an ERC-20 token (wDoge) on the Ethereum blockchain. This bridged Dogecoin to the Ethereum ecosystem, allowing for seamless interaction between the two networks.
I have deep expertise in shipping open-source software, having developed and deployed robust blockchain applications and decentralized solutions across a range of innovative projects.
Looking forward to connecting!
WAGMI,
Jeff Olson
+1 408-753-6525
[email protected]
Experience: 11 years
Yearly salary: $120,000
Hourly rate: $75
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Growth and Business Strategy Consultant
wDoge 2023 - 2023
Ethereum bridge converting Dogecoin to wDoge, an ERC20 token on the Ethereum blockchain. • Strategic business planning, encompassing ecosystem development and business strategy, focused on community building, operations, strategic projects, revenue, and ecosystem scaling. • Pioneered the partner growth strategy and program process's for a DOGE to Ethereum bridge, tapping key opinion leaders (KOLs), and developer communities for heightened visibility. • Crafted the go-to-market program, OKRs, and product positioning initiatives.
Head of Growth
Bash.gg and Neon dApp 2022 - 2022
Web3 gaming marketplace software for web game sales and ownership, via NFTs. • Developed and executed client facing B2B business development program and customer support teams to drive user acquisition, retention, and early adopter engagement. • Directed event marketing projects (NFT.NYC), managed sales operations, collaborated with stakeholders on marketing initiatives, process improvements and monetization strategy. • Established KPIs, go-to-market strategy, and team goals, and led A/B testing to increase growth.
Community Manager, Marketing and Business Operations
NFT Photographers 2022 - 2022
NFT photography ecosystem, and community for artists, developers, collectors, and projects. • Empowered a community of 11.7K artists in minting and marketing NFTs, harnessing blockchain to secure digit asset ownership and drive strategic growth for their businesses through community development.
Chief Operating Officer (COO), Chief Marketing Officer (CMO)
Bend Soap Co. 2020 - 2022
Direct-to-Consumer e-commerce skincare brand with global supply chain and 100+ products. • Boosted revenue by 46% in the first 12 months, growing sales from $4.9M to $7.2M, while concurrently slashing marketing costs by 55%, thanks to strategic business insights. • Led ERP and CRM programs programs, achieving 3.4x YOY increase in quarterly email revenue from $280K to $960K through lifecycle and subscription initiatives. • Recruited and empowered a team of four direct marketing reports, plus three external vendors, and united internal cross-functional experts in product, marketing, design, and strategy. • Secured the #1 ranking on Google search for target keyword, elevated conversion rate to 9.6%, and expanded the email list from 167K to 192K.
Chief Operating Officer (COO), Product Manager
Country Lane 2020 - 2022
Direct-to-Consumer e-commerce start-up specializing in premium CBD consumer products. • Established a company and product line from scratch by employing design thinking and innovation, showcasing strong entrepreneurship and project management skills. • Assembled a product team and launched 15 customer-centric products in the first year. • Orchestrated comprehensive user research to develop voice of the customer (VoC), guiding the product roadmap via iterative testing, all while owning the product vision.
Director of Operations
Mission Farms 2020 - 2020
Direct-to-Consumer e-commerce brand specializing in premium CBD consumer products. • Streamlined business strategy, increased growth, and boosted profit margins by 7% by collaborating cross-functionally to develop revenue and business operations systems. • Implemented subscription sales program improving customer retention.
Chief Executive Officer (CEO), Founder, Product Manager, Growth Lead
Pono Ola 2014 - 2020
The Pono Board is an e-commerce fitness start-up and product for yoga and standing desk users. • Invented, patented, and successfully crowd-funded a global e-commerce product. • Oversaw the product team, managed strategic partnerships, and executed 23 product launches. • Directed enterprise business operations with industry giants: HP, Netflix, Apple, and Google. • Amassed 5,000 organic followers in year one through customer led growth strategies. • Orchestrated e-commerce business operations, global supply chain, and product strategy.
Chief Operating Officer (COO), CoFounder, Sales Operations, Marketing Operations
Rhino Shield 2004 - 2016
A service-sector sales and marketing firm with three prior failures before taking ownership. • Leveraged customer feedback and market analysis to identify opportunities, propelling the company to industry leadership within a year and scaling revenue from $230K to $2.4M. • Crafted groundbreaking sales, marketing, and partnership strategies, yielding 8x growth. • Headed client facing sales relationships, customer support, and strategic partner engagement. • Designed and developed bespoke in-house CRM sales operations software to enhance customer engagement, automate processes, and optimize conversions.
Skills
gtm
marketing
operations
partnership
product-marketing
sales
strategy
project-manager