Marketer

Revenue Growth: Scaled revenue from ₹375 Cr. to ₹450 Cr. in GTV (~+1000 users, +15% conv. rate). Growth Loops: Built the Kickstarter Program & Content Engine (+30% activation, <2 days activ. time). Sales Channel: Created a dedicated sales vertical of RMs for HNI (+40% rev., -0.5 day fundraise SLA). Automation: Setup Moengage from scratch, (+30% campaign delivery, ~+25% dormant activation). Rebranding: Led LeafRound to TapInvest transition, implemented across all assets and touchpoints.

User Acquisition: Utilized influencers, affiliates, paid partnerships, and YouTube to drive user growth (3L+ new users, blended CAC < ₹2000). Growth Optimization: Improved conversion rates by ~12% through A/B testing, incentive experiments, creative measurements, optimized user flows. GTM: Launched new products such as Crypto SIP and Crypto Earn, developing product positioning, messaging, content & asset development, user identification and creating the marketing plan. Brand Marketing: Strategized Unfold 2022, Namaste Web3, (engaged 5000+ participants, 100 top web3 voices). Relaunched DCX Learn and created a Content Series with Front Row on blockchain. Brand Management: Setup brand guidelines, advertising guidelines, creative audits.

Scale Up: Launched the BrandWorks playbook (+180 brands created, 7 member team). P&L: ~₹7.7 Cr. GMV, Managed ad budgets of ~₹~1.5 cr. / per month, spent across discounting, carousel ads, ppc ads, collections (~6500 orders per day, ~₹30 lakhs partner ad revenue). Channel Growth: Deployed the Organic Growth Book for top 1% restaurants (+12% GMV, 16.1% M2O).

Brand Creation: Established 50+ strategic partnerships with CATA restaurants on the platform (Created 20+ food brands across 60+ kitchens, 4 multi brand partnerships). Growth: Drove growth through discounting strategies, pricing interventions, menu engineering, funnel optimizations (MRR: ₹1.2 Cr., EBITDA: 5.6%, M2O: 18% vs 13% platform avg.).

Strategy & Design: Worked on 50+ projects across brand strategy, market research, brand planning, communications & product design, social media, PR, revenue growth, multichannel campaigns. Building Scale: Started TIMCA and The Channel Partner Program, to cater to expanding customer base. Thought Leadership: Conceptualized 'Marketing in Action', a training program for driving agency reach. Team Leadership: Managed a 15-member team creative team from recruitment to mentoring.

Product Development: Conducted user research, built the PRD, and the product roadmap. Supply & Revenue: On-boarded 65,000+ artists and sold over 1,000 artist subscriptions, expanding platform reach and revenue streams. New Product Development: Innovated and launched new revenue-generating products like Artist Explore and Wind Chimes, diversifying service offerings.

Revenue & Scale: Achieved a topline of Rs. 12 crores with a 17% Q-o-Q growth. Opened 2 new stores. Handled a team of 400+ executives across 150 outlets to drive store level KPIs.