Marketer

➤ Proposed a brand-new product form-- Magnetic Modular Keyboard-- to solve the problem of high threshold of customized keyboards, and the difficulty of standardization ➤ Lead the company to research the global markets, the consumers’ need, and the potential competitors ➤ Leading the team to design the online AI customized AI platform ➤ Designed the social-media marketing strategy for the target market

1. InsDaily × Maurizio Cattelan’s “Banana” × UCCA Campaign ➤ Planned and executed a cross-platform branding campaign integrating InsDaily IP with the artist’s exhibition. Led content ideation and topic co-creation on WeChat, Weibo, and Rednote ➤ Achieved 6.5M+ total impressions and drove over 10,000 offline visits to the exhibition. 2. InsDaily × Victor & Rolf × SWCAC “Meta-Fashion” Campaign ➤ Initiated and structured a fashion-art crossover project from scratch. Designed SVG-style immersive social posts and produced on-site haute couture makeover videos with KOLs. ➤ Brought 3,000+ visitors to the SWCAC event and elevated brand engagement among young audiences. 3. InsDaily × “The Endless Journey 2” × TVB ➤ Led collaboration with the documentary team and TVB host. Scripted WeChat Channel videos and co-produced official posts for WeChat and Weibo to amplify social momentum. ➤ Generated 300K+ cross-platform views, boosting documentary visibility pre-release. 4. InsDaily × Dunhuang Academy Livestream IP Campaign ➤ Curated and hosted a livestream interview with mural restorer Qin Yueyu, planning the script and live session workflow to enhance the IP narrative. ➤ Attracted over 300K viewers and significantly raised cultural brand awareness for Dunhuang Academy. 5. InsDaily × “Youth Life Atlas” × Shuhei Aoyama Designer Toy Exhibition ➤ Co-developed an interactive exhibition experience with renowned architect Shuhei Aoyama, overseeing spatial design and audience engagement concepts from idea to execution. ➤ Earned Silver Award at the 2022 Jinbang Awards and attracted 2,000+ offline attendees.