Copywriting Expert

Strategized and executed content strategy optimized for search engine visibility and conversions. Crafted engaging articles rich in SEO. Analyzed data using Google Analytics & Ahrefs to adapt content strategies. Collaborated across teams to achieve aligned goals. Drove 160,000+ visits to the blog within a quarter, representing an 8% increase compared to the prior period. Achieved a 70% increase in Eklipse registrations within a quarter, totaling over 1,000+ registrations.

Developed branded social media content for EVOSEsports and EVOSThunders (Basketball Teams) main sponsors, including Pop Mie, Yamaha, AXIS, and Top Coffee. Created caption copy for social media posts. Collaborated with video teams to create script copy.

Managed the blog (berita.yodu.id) and a team of five freelance writers. Developed an SEO-focused content strategy. Ran social media ad campaigns to drive user growth. Executed end-to-end digital marketing for discount programs. Produced promotional copy for YODU content. Grew blog traffic (berita.yodu.id) to 40,000+ monthly visits and 50,000+ pageviews. Increased organic search visits by 10% month-over-month. Raised user visits by 20% month-over-month through social media ads, with a CPM under Rp150. Managed a monthly digital marketing budget of Rp9 million++ for the discount program. Crafted copy for various YODU promotions and notifications.

Created copywriting content for article excerpts and social media captions after proofreading content from freelance writers. Created and self-proofread feature-length articles about the esports business/competitive scene with an SEO and journalistic approach. Participated in video content creation on the Hybrid IDN YouTube Channel by writing scripts. Represented Hybrid.co.id at Social Media Week 2019 as a moderator to discuss the gaming/esports ecosystem.

Made article content specializing in 3 categories: Games, esports, tech, and pop culture. Contributed to the Editorial Team to achieve 9 million website visits in one month.