Marketer

Freelance Marketing Consultant

Growth-focused, bilingual, and strategic marketing leader with extensive experience in digital marketing, social media, KPI data analytics, branding, P&L & pricing, strategic planning, product management, and client experience improvement.

Experience: 11 years

Yearly salary: $140,000

Hourly rate: $80

Nationality: 🇨🇦 Canada

Residency: 🇨🇦 Canada

Experience

Senior Director, Marketing, Member Experience, and Data Analytics

Toronto Region Board of Trade

2022 - 2024

Oversaw $2.1 million in membership and $800K in event ticket revenue and led the creation of strategic pricing and sales strategies to capture $6 million in B2B corporate sponsorship sales.

Director, Marketing and Business Development

Toronto Parking Authority (Green P and Bike Share)

2020 - 2021

Spearheaded product management and launch plan for the new Green P iPhone & Android app 2.0, revamping new in-app messages and mobile text push for a seamless upgrade experience and retention of 1.3 million app users.

Director, CRM and Digital Content

Investors Group

2018 - 2020

Launched 10 IG Private Wealth consultant websites in 2018/19 by overseeing content creation, site architecture, and SEO strategy implementation.

Senior Director, Client Experience Omnichannel and Digital Marketing

Desjardins General Insurance Group

2015 - 2018

Led cross-functional teams to drive the digital transformation of client care communication to engage 4 million customers across company brands.

Director of Marketing and Product Management

Yellow Pages Next Home

2014 - 2015

Devised the strategies to rebrand Wall2Wall Media to YP Next Home to align future B2C and B2B product and value propositions within YP’s established brand equity.