Designer

Designed and delivered all design assets, including the website, app interfaces, and marketing materials, establishing a cohesive UI/UX design and visual guidelines. Managed team coordination, external outsourcing, and project timelines to ensure the website launched on schedule, improving brand exposure and user conversion rates. Applied AIGC technologies (e.g., NFT design, illustrations, H5 pages) to significantly save design time and enhance visual appeal. Conducted user research, analyzed design trends, and created user surveys for actionable insights. Defined design objectives, created new product concepts, and provided creative and visual support across various business areas.

Led the design of the 'XiaoguoGong' product line, including app, mini-program, CRM systems, and promotional pages. Monitored design performance, iterated on interfaces, and maintained consistent visual standards. Engaged in product updates, refined user requirements, and delivered end-to-end design solutions. Analyzed user needs, developed personas, and ensured the alignment of design goals with business objectives. Supported daily operations by creating visuals for events, banners, and product updates.

Analyzed user requirements and collaborated with product managers to finalize design needs. Planned and executed standout design updates during product iterations. Created app interface prototypes, visual designs, and design guidelines. Introduced new ideas and perspectives on UI trends to enhance user experience and interface design. Designed H5 materials and promotional content for marketing campaigns.