Designer

I‘m a UK-based creative director and technologist with over 15 years of experience delivering innovative solutions in fintech, SaaS, Web3, and events. My skills cover 2D/3D motion graphics, video production, branding, 3D event design, and advanced technologies like AR, VR, and AI-driven tools. I blend creativity with strategic insight to create solutions that align with business objectives and deliver tangible results.

As a leader, I’m dedicated to mentoring teams, drawing on my hands-on approach to guide and inspire. I foster collaborative spaces where ideas flourish, having led award- winning campaigns and optimised creative workflows with AI and automation. This empowers designers and non-designers alike to produce high-quality work efficiently.

With a proven record of building strong teams and crafting bold, business-focused strategies, I excel at tackling complex challenges. From developing design systems to pioneering new technologies, I’m committed to driving impact through creativity, leadership, and innovation.

Experience: 11 years

Yearly salary: $120,000

Hourly rate: $65

Nationality: 🇬🇧 United Kingdom

Residency: 🇬🇧 United Kingdom

Experience

Creative Director

UNLEASH Events

2024 - 2025

Delivered all content for the largest and most successful UNLEASH event to date. Designed and executed a pitch campaign for a tender worth $500k, significantly boosting revenue. Streamlined creative operations, reducing team size while enhancing output and quality.

Brand Manager

Thrive

2023 - 2024

Led the 2023 rebrand, working with an external agency to redesign the website using Webflow, Lottie, and Spline. Implemented structured creative pipelines and refined project management processes, increasing team productivity.

Head of Video & Motion

Qredo / Ankex

2021 - 2023

Co-directed a company-wide rebrand and built the first brand portal and DAM. Directed branding and event production for the inaugural company off-site. Created innovative video campaigns that achieved the company’s best engagement metrics.

Global Brand Art-Director

Sage / Intacct

2017 - 2021

Won 11 international awards at Sage. Initiated a lot of ‘firsts‘ at Sage—360 video, non-linear animation narrative, AR experiences, and a personalized ABMs. Launched two of the most successful internal communications projects during my tenure.

Motion graphics designer

Zerolight

2015 - 2017

Created a social video strategy that increased weekly plays from less than 400 per week to over 1,000. Implemented video backplate compositing and geometry generation from 3D point clouds, used for game-based and VR-based car configurators.

Creative Lead

R&Bgroup

2011 - 2015

Developed custom projection mapping technology and creative pipelines. Introduced AR/VR to win pitches. Slashed the number of lost pitches by nearly 50% through high-quality designs, visualisations and experiential concepts. Revolutionized stage set production using modular assets, including vacuum-formed plastics, cardboard engineering, CNC‘d foamex, and 3D printing.

Head of Corporate Events

BALTIC

2003 - 2007

Increased profits by over 30% in first year and continued that growth in following years. Transformed service into ‘full events production’ by supplementing new services.

Skills

art-direction

brand

brand-designer

creative-director

design

design-manager

events-manager

motion-designer

video

video-creator

english

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