Marketer

Web3 Marketing Strategist

Web3 Marketing Strategist with 6+ years of experience in brand building, brand awareness campaigns, GTM execution, KOL marketing, and Community building. Proven track record in scaling products, pre launch projects, driving $10M+ in weekly volume, and boosting user acquisition through data-driven strategies and performance marketing. Skilled in storytelling, community engagement, and cross-channel campaigns for crypto, DeFi, and fintech products.

Experience: 6 years

Yearly salary: $34,000

Hourly rate: $70

Nationality: 🇮🇳 India

Residency: 🇮🇳 India

Experience

Assistant Manager, Brand Marketing

Okto (CoinDCX)

2023 - 2025

Executed GTM strategy for futures trading, achieving $10M+ weekly trading volume. Led brand revamp and website relaunch for Okto, improving brand positioning and UX. Increased top-of-mind awareness (TOMA) by 40% via targeted digital campaigns. Managed Spot trading launch marketing; generated 300K+ Twitter impressions and record-breaking daily signups. Boosted user acquisition by 10% through new channel activation and refined targeting, improving high-quality user growth by 6%.

Associate Manager, Copy & Content

Onsurity

2023 - 2023

Created high-converting content aligned with product and growth goals. Developed campaigns that increased parental health plan signups by 25%. Produced educational video content to improve health awareness and brand trust.

Creative Lead (Copy)

Pixelfox

2022 - 2023

Led social media and brand campaigns for Scaler USA, driving engagement and positioning the brand as a thought leader. Created technical blogs and explainer videos to simplify complex tech topics for non-technical audiences.

Founder & Creative Lead

The Vinning Story

2021 - 2022

Founded and scaled a digital content studio delivering multi-channel campaigns. Produced high-impact documentaries and short films. Managed 4 social media accounts and produced over 12 videos and reels for government departments such as the Ministry of Ayush.